Former EA of Richard Branson, Samantha Cox, announced as keynote at office* 2016

Samantha Cox, former EA to Sir Richard Branson, has been confirmed to host a headline Keynote Q&A at office* 2016.

Office* FeatureCox will take part in an interview with Brazier, publisher of Executive Secretary Magazine, on Thursday 12 May, the second day of office*. The show is taking place this year at the new venue of ExCeL London.

British-born Cox, is currently corporate director of VIP Services for South Florida, USA-based Seminole Gaming. She has over 16 years of experience in executive assistant roles for high profile clients, such as Sir Richard Branson.

She was turned down a job as a member of the Virgin cabin crew in 1998, however a decade later whilst working for Virgin Australia she took up the prestigious offer to be his executive assistant at his private Caribbean home on Necker Island in the British Virgin Islands.

Cox said: “When I moved from being a PA at Virgin Australia to being Sir Richard Branson’s EA, I took myself out of my comfort zone and had the attitude of: what’s there to lose,” she says. “I didn’t know if I would get the position, but I had to take the chance. I actually sent Richard a video message, rather than just sending my resume.

“A brilliant EA is invaluable. They are always one step ahead of you. I think a lot of people see them as the person who does the expense report, manages the diary etc, but I truly believe that CEOs, directors and managers have to account for some of their success being due to having a solid support person in their EA.”

Other new names to join the 2016 Keynote line-up are Bianca Miller, entrepreneur and 2014 finalist in the BBC’s The Apprentice, who will be sharing her insights into improving personal branding (in association with WeAreTheCity).

Ania Lichota has also been announced as a speaker who will be discussing the self-awareness and attitude evolution required to progress up the leadership path and the ‘true value of extreme adventure’.

Previously confirmed speakers include Libby Moore, former EA/chief of staff to Oprah Winfrey, who’ll be hosting a headline Keynote on Wednesday 11 May.

The show, attracts over 4,000 attendees, and features eight free office management and virtual assistant specific training sessions, eight free hot topic group discussions, 36 CPD accredited seminars, and 150 sector leading exhibitors.

Free registration for office* 2016

The next edition of office* will take place at ExCeL London, on 11-12 May 2016. Admission to the Keynote programme is non-bookable and included with free show entry. For further information and to register, please visit and quote priority code DVIS14.

Related Posts

WeAreTheCity staff are all working remotely as per the UK government's advisory. We are always looking at ways we can support women in business remotely and have launched a series of FREE virtual events (WeAreVirtual) to help support everyone in their careers and their well being. This could not be possible without the support of our network and we are very thankful for the time given by all of our speakers at these sessions.