Embarking on a journey of entrepreneurship is exciting, although it’s not always free from challenges.
From managing costs and retaining clients to getting your name out there in an increasingly competitive market, it’s a dynamic world in which staying ahead of the curve isn’t always as intuitive as it might seem.
Often, it comes down to the software, technology and tools that small business owners use. There’s a wealth of options to choose from, but as a general rule it’s key to remember that less is more. Each of these seven tools promises to give you the control and expertise needed to make your enterprise prosper.
Use Pocket to centralise your content
No business advances alone, especially once you’ve built up a solid network of people who have information to share. From analytics tips to sharing an online Ted Talk, it’s vital to have access to content with the potential to maximise your business.
The challenge is staying on top of all that information. If you feel like you’re being pulled in too many directions at once, try out Pocket. As the name suggests, this handy tool creates a central digital inventory where you can store everything that needs your attention, making the information available for you to look through in your own time.
Stay on top of your energy use with smart meters
Keeping everything ticking over inevitably creates overheads, which can be challenging to factor in on top of everything else. You’ve probably heard of the Smart Home movement, in which intelligent, reactive technologies make our homes more capable of working alongside us. Similarly, a growing number of businesses are integrating smart meters as a way to manage costs, monitor energy usage and stay on top of the whole process with precision. Many small businesses can already get a smart meter from their energy company, often at no extra cost.
Create a Business Profile on Instagram
Finding the time to stay on top of social media is a challenge for many small businesses, yet leading minds are taking the headache out of those processes. Following success in overseas territories, Instagram now offers a specialised business service in the UK, allowing your brand to take its place on the popular photo communication platform.
Schedule marketing emails with MailChimp
Newsletters and marketing emails are a crucial means of outreach for your brand, yet switching to a platform like MailChimp has the potential to simplify the whole process in an instant. Not only can users put together a compelling email template, but they may also go further in understanding the analytics of the email campaign.
Keep your team connected with Asana
By creating a central means by which your team can communicate, small business owners have the capacity to know exactly who is doing what, where and when. Asana offers a flexible solution, together with a clear visual interface that enables you to prioritise your team’s workload and emphasise what needs the most attention.
Keep your accounts comprehensible
An increasing number of small businesses are turning to the accessibility and security offered by cloud accounting platforms, such as ClearBooks. The added benefit of supporting multiple payment methods ensures that you’re at the forefront of how your consumers are choosing to connect, as well as giving you a minute-by-minute insight into your budget.
Monitor your sales trends with My Business Dashboard
Many leading studies have highlighted the number of small enterprises that are unable to name their top sellers. Pinpointing what works best for your business becomes simple through WorldPay’s My Business Dashboard, which also traces the card payments that you receive. From there, it’s simple to spot trends and plan promotions accordingly.
The business world is evolving, as are the ways that we can simplify our enterprises in parallel. Is there a business tool your SME simply cannot do without?