Maybe you were promoted this spring.
If the promotion did not come through, you might have taken on new responsibilities that will help you get to the next level. Perhaps you have a new product that your clients don’t know much about yet. Is your professional photo over four years old? If you are in any of these situations, you need to update your digital profiles.
As a busy professional, you probably don’t have a whole lot of time to think about your profiles. You should though. While paper business cards are still important, most people use them as a way to find you on LinkedIn and Twitter. You don’t want contacts or clients to see an old photo that is out of date or cropped from a random wedding picture. You also want them to know about your latest learnings, courses, experiences and skills.
This post will help you get started in just 30 minutes. That is about the same amount of time as one of your favourite TV shows. You can even do this using your mobile phone.
So, where should you begin? First, set a timer and let’s get going.
Open a word document and begin writing an updated bio. Keep it at 200 words or less. Don’t edit, just get a few sentences out.
Pull out your corporate photo. Is it more than five years old? You need a new one. Google corporate photographers and email for their rates.
Take 10 minutes to review your new bio and then cut and paste bio into Twitter and LinkedIn. Load the photo if you have one.
Post your most recent course, training or interesting blog post on each site. You have to tell people what you are doing.
Comment on and like a few of the updates posted by colleagues, your company (you are following them, right?), or check out a few events or updates. Connect to the accounts of friends and colleagues.
Will you be able to get your social media in perfect shape in 30 minutes? Probably not. However, now you see how quickly you can make crucial updates. And, if you are making changes on a regular basis, you won’t have to worry about epic editing sessions.
This is something you can do on the tube or during commercial breaks. Happy spring cleaning!
About the author
Joy Adams is a blogger and one of WATCs 2015 Rising Stars. She is a British-American businesswoman who has worked in both the public and private sectors in the US and UK. Joy currently serves on the Advisory Board for Vital Voices Europe, an organization dedicated to supporting and developing women leaders. She also writes a lifestyle blog for budding philanthropists and art collectors at Luxeher.com.
The Workher blog is all about taking your work life to the next level with practical tips and details on the latest news about pay, progression, and opportunities.