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Barb Samardzich
“Business needs gender equality to succeed,” says Ford’s European CEO Barb Samardzich (F)
11
Jul

“Business needs gender equality to succeed,” says Ford’s European CEO Barb Samardzich

Ford’s European CEO, Barb Samardzich has called upon businesses to embrace gender equality and to attract more women into the engineering sector and the car industry. Speaking at the Autocar Great British Women in the Car Industry awards on Friday (8 July), Samardzich gave her keynote speech calling for a change to stereotyping of engineers...
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