Tag

commercial success
sexism
21
Dec

From ‘Mad Men’ to equality-driven commercial success

  By Melissa Vodegel Matzen, MD, Twelve Agency Don Draper: Let me ask you something: what do women want? Roger Sterling: Who cares? Popular US series, ‘Mad Men’, from which the above dialogue originated, shone a spotlight on the misogyny once endemic in the world of advertising. Advertising is my industry too. Fortunately, the times they are...
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