Sophie Ambrose featured

In her Shoes: Sophie Ambrose | Executive Assistant, UKI IBM iX Strategy & Market Development Team

I was determined to join IBM for a number of reasons, the key two being; the consulting lifestyle and the people. The consulting lifestyle is “every day is different”.  You start getting to grips with what that actually means on day one of the four-week induction course. You start learning core consulting skills, about IBM’s...
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Verena IBM featured

In Her Shoes: Verena | Technology Consultant, IBM

I never thought I’d be lucky enough to say that I’m a Technology Consultant at IBM. I feel honoured to be part of a company that has played such critical role in shaping the world and yet is not afraid to reinvent itself. IBM acts as a catalyst to worldwide innovation and, as consultants, we...
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Siobhan McMahon featured

In Her Shoes: Siobhan McMahon | Cognitive & Analytics Consultant, IBM

I chose to apply to IBM as I was very interested by their Smarter Planet initiatives as well as by Watson, particularly in the Life Sciences and Healthcare field. Since joining their consulting services I have been heavily involved in the Life Sciences and Pharma division, working on solutioning and delivering projects specifically involving Watson...
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woman drying her hair featured

IBM pulls plug on #HackAHairDryer campaign after backlash

The technology giant, IBM, has come under fire for their ‘Hack A Hairdryer’ campaign for promoting ‘patronising’ gender stereotypes. The campaign aimed to encourage girls and women into science, technology, engineering and mathematical (STEM) industries and careers. IBM asked women to hack a hairdryer and then share the results on their website, aiming to “reengineer...
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