TOTM encourages open conversations about periods through #TalkingPeriods campaign

sanitary products, periods, #TalkingPeriods
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TOTM are encouraging open conversations about periods through their #TalkingPeriods campaign.

The company are working with social media influencers and real life bloggers to encourage open and honest conversations about periods.

It is hoped that the campaign will send a positive message about menstruation, break taboos and myths and encourage people to normalise period talk.

TOTM provide organic period products direct to their customers through an innovative subscription platform that allows women to sync the subscription to their cycle.

Starting from 19 September, a range of videos and blogs will be posted across multiple sites and social channels by influencers, bloggers and TOTM.

The influencers will share their personal period stories, as well as tips and tricks they use while on their period. They will then encourage their network to share their own stories and experiences.

Alongside this, TOTM ‘s consultant gynaecologist, Anne Henderson, will be writing menstrual health focused articles.

Speaking about the campaign, Jon Wright, TOTM Marketing Director said, “The silence surrounding periods is an outdated conduct.”

“Women often suffer discomfort that they might be able to avoid, or even ignore potential health warning because they feel they shouldn’t talk about their period.”

“We need to do all we can to dispel the myth that periods shouldn’t be discussed and I believe that TOTM has a responsibility to not just support this change, but actively drive it forward.”

Host and social media influencer, Emily Warbuton-Adams said, “As a complete advocate for talking about topics that have for so long been avoided I am so happy to be involved in TOTM’s ‘Talking Periods’ campaign.”

“As well as believing incredibly in the use of organic sanitary products I love the message that we’re helping promote which will hopefully help many girls and further challenge the stigma around talking about the P word!”

“Being a late starter with countless embarrassing stories I know that I for one would have found it a lot easier if it was a subject women spoke more openly about.”

About the author

Alison is the Digital Content Editor for WeAreTheCity. She has a BA Honours degree in Journalism and History from the University of Portsmouth. She has previously worked in the marketing sector and in a copywriting role. Alison’s other passions and hobbies include writing, blogging and travelling.

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