Article by Louise Doyle, Founder needi.co.uk
A case of wine to share around the office, will either result in a couple of disappointing slurps at the desk or be second hand gifted to friends and family – and that’s actually a good scenario.
Many clients might be surprised with a brightly branded baseball cap (might come in handy for that 80s fancy dress do, you may never be invited to?) or that trusty non-descript voucher to be used only in-store where the nearest outlet is 100 miles away. As it currently stands, corporate gifting is, in my eyes, the laziest of all the gifting partnerships. It is executed with hardly any positive thought and most probably seen as a chore – yet it is a necessity to express gratitude for all the support the client has shown your business throughout the year. So why, when this should be one of the most important gifting partnerships, is it treated with such little consideration?
The chain between customer and supplier is just as important between boss and employee. Afterall, without the employees, there would be no customer. So why is it, the majority of employees feel so underwhelmed with their Christmas gift from the company they give so much to throughout the year? Christmas is about giving something back, with a heartfelt action, that generates happiness and joy. It’s not about the slightly higher numbers in the December paycheck, along with the mass-produced printed note ‘a little something towards the turkey this year!’
I say, let’s change how we gift in the modern world. We are so dated when it comes to corporate gifting ideas. Presenting someone with a gift should be one of the most genuine and raw acts of kindness a human can offer.
Louise Doyle, Founder and CEO of the unique personal gift-matching service needi, is passionate about empowering people and the power of gift-giving. Louise’s business acumen, leadership and strong sales background has given her the expertise and experience required for needi to form partnerships with some of the leading independent merchants across the UK offering the very best in unique and luxury products. A Global Sales Director with 15 years proven success in sales, recruitment and business development. Her tenacity, entrepreneurial mindset, passion, drive and leadership skills earned her the accolade of youngest and first ever female Director for a fast-growing Global enterprise.
Responsible for growing a UK, office-based sales team of seven, generating £5million revenue a year, to a 30+ remote sales and customer service staff, spanning four continents and over £15million revenue per year, on a minimal social enterprise budget, while overcoming multiple socio-economic and geo-political challenges.
Louise is the highest ranked graduate of the 2021 London Founder Institute cohort (The world’s largest pre seed start up accelerator programme). Labelling herself as a positive changemaker, Louise was stunned to learn 1 in 5 unwanted gifts go to landfill. The concept for needi was created with the aim of always gifting the right gift and reducing the waste associated with unwanted gifts and the negative impact this has on the environment.