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The Brit has reportedly trademarked her name against product lines ranging from perfume, handbags and nail files, to umbrellas, key rings and, er, walking sticks.
A trademarked name is an increasingly common move. Kate Moss, Lady Gaga and Victoria Beckham have all done it. Beyoncé and Jay-Z are said to have almost secured their bid to trademark the name of their daughter Blue Ivy having had it rejected last year. But it’s not only celebrities; sometimes it just makes good business sense. Just ask Alan Titchmarsh.