Working the Crowd: Social Media Marketing for Business

By Eileen Brown
PDF fileTake a look (includes contents, first chapter and index)

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign and includes:

  • online social networking and engagement
  • blogs and microblogs
  • social media branding
  • brand perception and reputation
  • legal issues
  • job recruitment through social media
  • viral marketing
  • brand advocates
  • future predictions


As a business person, you may already know how to work a crowded room – now you must learn to extend your company sparkle and your brand across the Internet!

Often social media books are written outside the corporate walls, from pie-in-sky viewpoint of the visiting consultant, or solely with one corporate viewpoint or experience (or let’s face it, largely about the United States) . Eileen Brown’s varied experience and analysis of both the small and large businesses’ need for social media makes her advice stand out from the crowded field – and told in the lively voice those hearing her via social media channels and live audiences have come to know and love. As an IT evangelist for Microsoft she made technology approachable and engaging while winning an international readership – now she expands upon the business dynamics as well as the technologies businesses can use for success.

From the early advent of blogging to the use of social games for business aims, Brown takes the reader step by step through this complex subject. Whether promoting your own personal brand (remember to put your social network identities on your business card!) or being the spokesperson for a billion-dollar business (and having to contain PR backlash), business readers will find useful nuggets throughout.

About The Author

Eileen Brown Amastra EileenbEileen Brown is the CEO at Amastra and Author of Working The Crowd: Social Media Marketing for Business.

At Amastra, we enable social collaboration: to connect with your customers, identify influencers and gain advocates for your brand.  We transform social engagement to improve satisfaction and perception about your brand, forging a vibrant community to amplify your message and improve the quality of your connection to your customers.

We work across the globe with companies to develop their social strategy, customer reach and online branding. Wework with you to show you how social collaboration technologies can enhance your workplace and make you more productive. We look at ways that social technologies can change the way we work and enhance communication and connections across workgroups in your organisation

If you feel that you’re losing opportunities as you don’t yet have an effective social media strategy, engagement framework or crisis management plan, call us to see if we can help you to change the way you connect and implement your strategy.

Get your social strategy right. First time.


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