I’ve been with Ogilvy for 30 years – joining as a graduate, and have worked and lived around the world leading big teams – like the WPP UK Team Lead for Walgreens Boots Alliance – and offices in the network like Ogilvy Singapore before a couple of months ago becoming CEO here in the UK.
Helping me in my role is my approach to life I am a born optimist – and love bringing people together to work on big client challenges to come up with creative solutions that grow their business and brand. Combine this with the fact I am also an action orientated Scot – and I think you are beginning to get the picture of me.
I did and I didn’t. Ogilvy is known as the University of Advertising so having read English at Edinburgh I knew I wanted to do something creative. And when I arrived at Ogilvy (in my lovely new red suit) I felt at home and inspired.
I think one of the things that has helped me shape and plan my career since I joined Ogilvy has been my mentors. I have been so lucky to have been mentored by some amazing women – Shelly Lazarus, a previous Ogilvy CEO and now Lindsay Pattison, the Chief Client Officer of WPP.
All careers have moments when you think am I being valued, am I learning enough, am I progressing enough – I’ve been lucky (and maybe tenacious) that when I have put my hand up for opportunities at Ogilvy and WPP we’ve all worked to make them happen.
And then this last 18 months has put a lot in perspective in terms of true challenges people can face. I took the route of getting a dog like many others – I love her (Poppy) unconditionally and more than I ever thought I would – but she brings her own special qualities – bouncing, crafty rug chewing, and wanting to join in on a few zoom calls.
I think becoming the CEO of Ogilvy London has to be right up there. It’s the largest single office in our network, and it’s a jewel in the crown creatively – we were the most awarded office in WPP at Cannes this year. But in the end it’s all about the impact you have on the people, both our staff and clients. Probably my most personal moment is a thank you letter I once received from one of my team’s mum on how much she felt her daughter had grown as a person during the time on my team – that was pretty special.
I think I’m determined. I never give up. If me or the team get knocked back then we go again. With a smile.
I love mentoring – and earlier I mentioned how important this has been to shaping my career. Right now, I am mentoring several young women who are at the start of their careers both in Ogilvy and in other WPP agencies, but I am also being reverse mentored – by one of our young rising stars – and I find that brilliant – its taught me so much already – and I’ve only had 2 sessions!
There’s lots of aspects to this but you just want one – I think as senior women we can help women shape their leadership style and get men to appreciate it. She’s not bossy, she’s bold.
Have fun – it’s going to be brilliant, interesting, and unexpected
Well having only been in the job a matter of weeks I think getting Ogilvy UK winning more great clients and producing brilliant ideas is my focus. I have a fantastic team helping me run the business and it feels like the next stage of a really exciting journey. As we return more to the office in person as part of our hybrid working I think we can achieve even more together – already it’s been so exciting to spark off people in real life.
December
09dec17:3019:3016 Days of Action Against Gender-based Violence Vigil | Protecting People Angus
09/12/2024 17:30 - 19:30(GMT+00:00)
Arbroath High School
Keptie Road, Arbroath, DD11 3BN
Join us for a candlelit vigil as we come together to honour the lives of women tragically lost to gender-based violence in the
16 Days of Action Against Gender-based Violence Vigil
Monday 9 December 2024
17.30 – 19.30pm
Arbroath High School
Keptie Road, Arbroath, DD11 3BN
Join us for a candlelit vigil as we come together to honour the lives of women tragically lost to gender-based violence in the past year.
Shockingly, statistics reveal that in the UK, one woman is killed by a man every three days. Let us unite in remembrance, solidarity, and a shared commitment to combating this devastating issue, lighting a path toward a safer, more compassionate world for all.
The evening will feature speakers, music and a moment of reflection followed by refreshments. Please ensure to wrap up warmly for the December weather.
Free
13dec09:0017:30The Enjoyable Life Series What's Your Story?
13/12/2024 09:00 - 17:30(GMT+00:00)
Convene
133 Houndsditch, London, EC3A 7DB
Join us for a day of learning, sharing and inspiration. Be inspired by our storytellers, connect with awesome people and leave full of JOY! What is your
If you can answer yes to one or more of these questions, then you are invited to join us for a day of inspiration, encouragement, empowerment, and JOY.
Are you stuck?
Are you wondering what your life’s purpose is?
Do you feel like life is passing you by?
Are you wondering how to let go?
Are you looking for help in overcoming a challenge?
Can I get over the apology I never had?
Are you lonely?
Are you wondering if to make that change now?
Be reassured. These are questions that many people have asked themselves and indeed our storytellers too. It is the reason why we are grateful for the opportunity to listen to them, and also to learn, share and be inspired by what we hear from them and from others like us in the room.
This is therefore no ordinary conference. Come along with your colleagues, friends and family and join me Yetunde Hofmann and a community of awesome storytellers from all walks of life, backgrounds, and experiences on Friday 13th December 2024. They are leaders willing to share their stories of life and experiences from a place of who they are, not what they do or have.
You will have the quality time to reconnect with who you are and with others on the one thing we have in common and that unites us: We all are human.
No matter our backgrounds, our race, our gender, our status or what our history is.
Join us for a day of inspiration, learning and sharing.
You’ll make new friends, connections and leave with a refreshed feeling of hope as you look forward to closing 2024 and starting 2025 with a spring in your step.
Your coming along will also enable us to raise monies for two awesome charities – Dress for Success and Quo Vadis Trust (QVT) whose line of work and purpose is dedicated to supporting the currently disadvantaged in our communities.
We are pleased to say that you can purchase your ticket with our special discount of 20% on our ticket price of £95.00.
Here is the code to use when you book: WYSVIP24