Having worked for 22 years as a medical based nutritionist, who has studied; child development, eating psychology, feeding therapy and positive parenting practices, I have now created my dream business that allows me to help other parents who are in the same position as I was 10 years ago, from not knowing how to help our picky eaters, to not understanding how to nourish our children – and in doing so, I hope to create a ripple effect globally of improved health and wellbeing for future generations.
Within my business, I now run courses and classes for parents, helping them to navigate their baby’s weaning journey and the toddler fussy eating stage. I also help families on an individual level where fussy eating has turned into feeding problems or when children become food obsessed and may (or may not) begin to carry extra weight.
This all started with my blog – which now has around 55,000 visitors each month.
Growing up I had always had a love for food, from growing veggies in my Grandad’s allotment in Newcastle to spending Saturday afternoons baking in the kitchen with my mum.
My family were foodies, eating out or hosting dinner parties were a regular occurrence. Food was always a social thing, sharing a meal was our way of showing how much we loved and cared for people, it was an everyday luxury made extra special with guests around the table.
As a child, I was labelled ‘greedy’ because I was always eating and was the first one downstairs after those dinner parties so I could pick at the leftovers!
As an intuitive eater, I was fortunate not to be influenced by weight or healthiness, despite being surrounded by dieting messages from my mum who was always striving to be slim and my sister who was very thin and a constant worry to my parents. My love of food for its flavour and my ability to self regulate kept me healthy and well.
At school, it was obvious that home economics was my subject and a flair for the sciences led naturally to a career as a nutritionist. But, being highly ambitious, I wanted to train to become a Registered Dietitian, a step up from a nutritionist, because I felt the intuitive pull towards helping people manage their health and medical conditions through food.
I focused my efforts in my study of food and nutrition and achieved a Bachelor’s Degree in Nutrition & Dietetics, a Diploma in advanced dietetic practice, and a Master’s Degree in Nutrition for Children.
Passionate about working with babies and children, I specialised early on in my career in Paediatrics and worked for the NHS in a busy London teaching hospital, and later at a specialist children’s hospital on the South Coast, until I left 22 years later at the top of my game as one of a handful of Consultant Dietitians in the UK.
Despite 12 years of expertise as a paediatric dietitian, I was challenged when it came to feeding my own children.
I truly embraced responsive feeding with my first child who had a stubborn temperament. This resulted in iron deficiency, because I caved in to his demands out of desperation for him to eat. This continued through toddlerhood where he hated eating together and even refused to sit at the dinner table one Christmas day, going on hunger strike.
My second child grew up learning that food hurt her. She vomited continuously from day one. It transpired that she had an undiagnosed egg allergy, which was only picked up at 9 months, but by then she had developed a feeding aversion.
I knew exactly what to feed them but getting them to eat was another story. The feeding psychology part is missing from our university training.
I felt like a failure as a mum, but also a fraud as an experienced paediatric dietitian, because none of the advice I was giving to my patients actually worked for me!
This is what led me to pursue extra training in feeding therapy from psychologists in the USA and since then I’ve helped thousands of families by putting together the ‘how’ as well as the ‘what’ when it comes to feeding.
Frustrated with the NHS red tape and restrictions on who I was and wasn’t allowed to help with my new skills, in 2020 before the pandemic hit, I decided to set up my own business so that I could reach and help more families.
Since then I’ve become the go-to expert when it comes to helping parents manage their children’s fussy eating.
Being recognised for my expertise and being asked to consult for brands including; Annabel Karmel, Hovis, Tommee Tippee, Thermomix and Aptamil.
I have ghostwritten three baby weaning books for famous authors, as well as writing ‘Love At First Bite’ my weaning book for Thermomix.
During my career, I have been awarded the British Dietetic Association’s Roll Of Honour (patron HM the Queen) for my leadership in the development of paediatric nutritional assessment for dietitians.
More recently in November 2021, I was shortlisted for the British Dietetic Association’s Outstanding Achievement Award for my role in supporting other dietitians in their careers.
But ultimately my biggest achievement has to be helping thousands of parents raise their happy healthy eaters.
Experiencing the struggle of feeding my own children.
The theory of how to feed kids is completely different from the reality of trying to get them to eat.
If I hadn’t experienced this, I wouldn’t have undertaken the extra psychology and feeding therapy training and my clients wouldn’t be getting the results they report now.
Likewise the results with my own children were remarkable. My food phobic daughter went from being frightened to try new food to wanting to eat out so she could experience food from new cultures. Now, at almost 13 she wants to be a chef when she grows up!
I believe that you have to address your food knowledge, the child psychology of eating and your own eating habits so that you have all the tools to raise a happy healthy eater.
I have set up three mentoring programmes over the last 2 years to help other registered dietitians advance their careers, each program is aligned to the different stages they are in their career:
Dietetics is a female dominated profession. In my 22 years in the NHS I have only worked with 2 male dietitian colleagues and during the 2 years of my 3 tier mentorship programme, I have had none. Interestingly the nursing profession is female dominated too, but when you look at the higher-paid professions allied to medicine such as; doctors, dentists there is a more equal gender split.
No research has been done, but my gut feeling is that food, feeding and caring has been culturally assigned a female gender role. Our culture deems that mums are expected to plan, shop, cook and serve wholesome nutritious meals and look after the kids, day in day out while dad goes to work. Phrases like ‘you can’t beat mum’s cooking’ implies a female gender stereotype too.
Times are changing, both parents help in raising children in many households, and mothers go to work too, so we are starting to see a shift in these cultural norms. But despite these changes my gut feeling is that careers in nutrition are thought of as ‘ladies who serve the food’ rather than the medical nutrition therapy it actually involves.
And, because of this it is perceived as a female role.
So, for one thing to change…it would be the promotion of the role of the dietitian, educating the public and future generations on what it is we actually do.
Just because you are a Dietitian, you don’t have to work in the NHS. The NHS are the biggest employer of Dietitians but it’s not the only place you can have a successful career.
Having worked as an NHS manager I felt the frustrations of my staff, not being able to go beyond band 7 which they often reached within 4-5 year after graduating. At their appraisals, many would report they felt they’d reached a glass ceiling. Whilst this works for some, many Dietitians are ambitious and want to go beyond what’s available to them in the NHS.
Many of my colleagues started working as freelance Dietitians on the side, not only to supplement their income (as NHS salaries are small), but also to continue to develop themselves and their clinical skills, but more often it was to fulfil a sense of achievement, expanding their careers beyond the walls of the NHS.
The next challenge for me is expanding my message to reach more people. Research suggests that up to 50% of families are struggling with mealtimes, but it doesn’t have to be this way. I plan to turn my widely read blog into a video show and podcast as well as share my message via the media so that more people can benefit from my expertise.
I am also planning to expand my mentorship programme with a ‘level 2’ version of my mastermind, so that those dietitians who have worked hard to establish successful businesses can elevate their impact, helping more people.
I am passionate about raising the profile of dietitians, who are the only type of nutrition professional whose advice is regulated by law. Anyone can call themselves a nutritionist whether they have done a weekend course or a masters degree, or simply just had experience of changing their eating, but only properly qualified dietitians can use the job title Dietitian, it’s our trust tag for the public.
May
15may10:0011:00Legal Essentials | Supporting Women at Work
15/05/2025 10:00 - 11:00(GMT+01:00)
89% of working women say their health issues negatively affect their work, but only 1 in 3 feel supported by their employer. It’s no longer
It’s no longer enough to raise awareness, organisations must take legally informed, practical action to support women’s health in the workplace.
Join me and Hannah Strawbridge, Employment Lawyer, for this session where we’ll uncover the top legal risks employers face and how to avoid them when it comes to menopause, menstrual health, fertility, pregnancy, and more.
You’ll gain:
A clear understanding of the legal risks around women’s health
Insight into the practical steps you can take
Discover how you can to turn awareness into action
Date: Thursday 15th May 2025
Time: 10:00 – 10.45am
15may16:0016:45Empowering Pupil Wellbeing | Free Primary Stars Webinar & Resources
15/05/2025 16:00 - 16:45(GMT+00:00)
Join us on Thursday 15 May 2025 for a free, live webinar designed to help teachers confidently support pupil self-esteem, emotional wellbeing, and mental resilience. Hosted
Hosted during Mental Health Awareness Week, this session features expert insights from the Mental Health Foundation, Dr Claire-Marie Roberts (Performance Director at Coventry City FC and Chartered Psychologist) and Ruth Elborn (Education Mental Health Practitioner and former teacher).
You’ll discover:
16mayAll DayEmpower Female Founders Conference
16/05/2025 All Day(GMT+01:00)
Kraken Technology Centre
Pariser Building, 168AA, Sackville St, Manchester M1 7JR, M1 7JR
Empower Female Founders is a unique event designed by female founders for female founders,
Equipping them with the tools needed to overcome challenges and achieve success in their entrepreneurial journeys.By providing a supportive community and sharing experiences, Empower Female Founders aims to empower women to redefine their potential, amplify their impact, and thrive in their sector.
In May 2025 we will welcome 100 female founders to this one of a kind event in Manchester.
Empower Female Founders is far from your traditional conference set up. We’ve spoken to our community of Female Founders and we know what’s needed is practical action, answers to the important questions and to gain knowledge from those who have been there and done it.
The day will be built around fast-paced workshop sessions and collaboration providing the opportunity not just to learn but to connect with female founders sharing the same journey.
Our focus is on building confidence, developing a growth mindset, and providing a supportive community that empowers women to overcome challenges and achieve success.
The day will be built around panels featuring Female Founders sharing what’ it’s really like to be a Female Founder, an opportunity to ask fellow Female Founders for their advice as industry experts, celebrating and reframing the narrative around success and ambition.
There will also be an Action learning workshop on Growth Mindset led by Empower Co Founder Beckie Taylor and a fast-paced knowledge share sessions providing the opportunity not just to learn but to connect with female founders sharing the same journey.
09:00 Registration and Networking
09:30 Welcome from Beckie Taylor, Co-Founder, Empower
09:45 Panel : What it’s REALLY like to be a Female Founder
10:30 Action Learning – Female Founder Mindset
11:30 Coffee and Networking
11:45 Panel : Ask The Experts
12:30 Morning Close
12:30 Lunch & Networking
13:30 Welcome Back, Beckie Taylor, Co-Founder, Empower
13:35 Knowledge Share Session
15:15 Coffee and Networking
15:30 Panel – Celebrating Success and Ambition
16:15 Thanks and closing remarks
16:30 Cocktails and Mocktails
18:30 Close
19may18:0020:30The Future of Fairness in Leadership and Business | WBS
19/05/2025 18:00 - 20:30(GMT+01:00)
WBS at the Shard
London, SE1 9SG
This is your chance to engage in powerful dialogue and spark meaningful change in your professional sphere. After the panel discussion, network with peers from across industries
After the panel discussion, network with peers from across industries over drinks and canapés, against the vibrant backdrop of London.
This event is held annually in collaboration with our partners We are the City, Women Engineering Society, Forte, City Women Network and 30% Chair; We are delighted to welcome a distinguished line-up of keynote speakers:
Dr Dawn Eubanks – Associate Professor of Behavioural Science & EI and Panel Chair
Rukasana Bhaijee – Global Head of DEI at the Financial Times. A DEI leader with over 13 years of experience across media, technology, professional services, and higher education. Formerly led DEI for Google’s EMEA tech division and consulted at EY, Rukasana brings deep expertise in strategy, race equity, and inclusive culture change.
Geraldine Gallacher – CEO of the Executive Coaching Consultancy, author of Coaching Women: Changing the System, Not the Person, and City Women Network Board member.
Mark Swain – WBS Client Director & Executive Coach, and Fellow of The Learning and Performance Institute. With over 20 years experience in leadership development Mark has developed a framework supporting Women in Strategy.
Ben Evans – New Business Director, AtkinsRéalis, ED&I Advocate and Warwick MBA Alumnus (2013)
Together, they’ll share their invaluable insights, strategies, and real-world experiences in fostering fairness and driving success in today’s dynamic and changing corporate landscape.
Key Topics Include:
Whether you’re a mid-career professional, an established leader, or an entrepreneur passionate about shaping the future of fairness, this event will leave you inspired and equipped to make a lasting impact.
Free
21may12:0013:00Master the Art of Incredible Interviews | WeAreTheCity & City CV
21/05/2025 12:00 - 13:00(GMT+01:00)
WeAreTheCity & City CV are thrilled to present a
Do interviews leave you feeling uneasy, underprepared or unsure of how to showcase your best self? Are you stuck in a loop of missed opportunities, wondering how to stand out and seal the deal? You’re not the only one. On average, people apply for 27 roles before they land just one interview.
But don’t worry – you’re in the right place. Whether it’s been years since your last interview, you’re chasing a promotion or new role, or simply trying to stay sharp, this free one-hour masterclass will give you the edge to win your next role. Your interview isn’t just a conversation – it’s a marketing pitch where you’re the product. Discover how to demonstrate your value, convince employers you’re the best investment they can make, and leave them thinking, “We’d be foolish not to hire you.”
In this jam-packed session, Victoria McLean, Founder & CEO of City CV, guides you through the art of wowing interviewers. With a proven track record of helping people at all career levels secure their dream roles, Victoria brings decades of expertise, countless success stories and award-winning career strategies to the table.
What you’ll learn:
Looking for more career support? Explore our Career Resources page. Ready to take the next step? Browse the latest opportunities on our Job Board and find your perfect role today!
23may10:0012:00Online* Pelvic Floor Recovery Workshop FREE | Karen Ellis - Postnatal Recovery Expert
23/05/2025 10:00 - 12:00(GMT+01:00)
With former Midwife, Karen Ellis. *Available on replay. Exactly how to rebuild strength in your pelvic floor after pregnancy. All the information you should have got from
All the information you should have got from your midwife about how to recover your pelvic floor PROPERLY after having a baby and how to exercise SAFELY so you can smile with excitement and enjoy the moment when your toddler takes your hand and pulls you towards the bouncy castle instead of the feeling of dread taking over as you decline their invitation.
You are a mum who;
And so you can have dry knickers!
Free