Rising Stars: What happened next for Ina Yulo

WeAreTheCity’s Rising Star Awards are now in their fourth year.

The Rising Star awards were introduced to showcase the UK pipeline of female talent below management and to create female 100 role models across 20 different industries and professions.

Over the year’s, the awards have recognised 400 women across the UK and India.

In this ongoing series, we speak to our winners about life after winning a Rising Star award.

We spoke with Ina Yulo, who won a 2018 Rising Star Award in PR, Communications & Marketing.

Tell us a bit about yourself

Ina Yulo is the global manager for BrightTALK’s FinTech and Financial Services community which she launched herself and grew to over 300,000 subscribers. She leads a team of content managers who are responsible for content strategy, speaker outreach, partner relations, audience growth, and engagement. The online and physical events that she organises have featured the leading names in the industry and she advises a client base of tech giants, large banks, new challengers, and professional services firms on how they can create compelling content that reaches their target audience. She is a regular moderator and speaker on all things FinTech, Content & Community, and Women in Tech & Business.

Born and raised in the Philippines, she moved to Barcelona to do her Masters in Marketing Management before booking a one-way ticket and moving to London, where she has been for the past four years. She is on the Women in FinTech Power List and is a mentor for TheFactory in Oslo, SuperCharger in Kuala Lumpur and Hong Konh, and the European Women in Payments Network. Ina speaks English, Filipino, Spanish, and Norwegian.

She has also launched a Women in Business community that now has over 4,000 members and has been volunteering as a school speaker with Access Aspirations and Founders for Schools, etc.

How did you feel when it was announced that you’d won a Rising Star award?

I was ecstatic! It felt amazing to be recognised for the work I’ve done and it was a great experience to meet all the other nominees and winners during the events surrounding the awards.

Please tell us what has happened in your career since winning the Rising Star awards?

Our senior management team shared the news of my winning award on our internal system and also on LinkedIn, which made me feel very appreciated. Since winning, I’ve spoken on a panel at an event focused on making your own path in the tech industry, have been listed as a mentor for the Mayor’s International Business Programme, and will be chairing two days of the Finovate conference in Hong Kong.

What advice would you give to someone else going through our award’s process?

I would encourage them not to be shy about asking for help and support from those around you. It’s sometimes very daunting to be part of an awards process and you do doubt yourself at times, but getting reassurance from the people you work with and your family and friends helps to keep you motivated.

What tips would you give to our other members to enhance their careers?

I always like to think that learning should be a continuous process. If there is a skill or topic that you don’t know enough about and it makes you feel insecure, you need to make a conscious effort to educate yourself on that topic. Learning has never been easier and more convenient with online courses, half-day bootcamps, and lots of free resources to help you on your journey.


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