Femvertising is now pretty much mainstream, but when brands get female empowerment advertising right, it can be both inspiring and commercially effective. In honour of International Women’s Day, We Are The City asked five senior women from marketing and technology to name an ad campaign which perfectly showcases female empowerment and to share their wish...Read More
The UK government has launched a new campaign to tackle period poverty globally, ahead of International Women’s Day. Penny Mordaunt, Minister for Women and Equalities and Secretary of State for International Development, announced the new campaign to break the stigma and taboo around periods and end period poverty by 2030. The campaign includes £2 million...Read More
UK women’s rights charity Womankind Worldwide are calling for an increase support to those affected by land grabs in rural Uganda in a new campaign titled Reclaiming Stolen Livelihoods. All donations made to their ‘Reclaiming Stolen Livelihoods’ campaign between today and the 28th of May 2019, will be doubled by the UK Government as part...Read More
Pamper for Prevention in support of Breast Cancer UK. A night of moisturiser, face creams and fabulousness – but without the harmful chemicals! Having friends round for a night in just got a whole lot more interesting, now you can host a Pamper for Prevention evening in support of Breast Cancer UK. Just think how...Read More
Ahead of International Elimination Of Violence Against Women’s Day on November 25, a new campaign, #ICouldHaveBeen has launched. The Kering Foundation will host its sixth annual White Ribbon Day campaign, which raises awareness of violence against women and girls around the world. Creative directors from luxury fashion houses such as Gucci, Stella McCartney and Christopher...Read More
The Silver Line are launching a brand new social media campaign! They believe that no one should have to spend Christmas alone. Last year they were unable to answer more than 5,000 calls due to the huge demand, but just £5 can enable them to answer a call from someone who needs them. That’s why...Read More
This letter is published as part of a Girls Out Loud campaign to raise awareness of the need to empower and inspire the nation’s teenage girls. Girls Out Loud is a social enterprise on a mission to provide young women with professional, female role models from their local area who can help them navigate the...Read More
Canadian Prime Minister Justin Trudeau has called for more ‘male feminists’ in an impassioned speech at the WE Day U.N. campaign. “Men can be feminists”, Trudeau declared, standing next to his wife, Sophie Gregoire Trudeau onstage at the Madison Square Garden theatre. “It’s not only that men can be feminists, it’s that men should be...Read More
