Article by Simon Horton, Author of Change Their Mind: 6 Steps to Persuade Anyone, Anytime.
There are a hundred things we disagree with our boss about but how do we change their mind?
One thing for sure is that the logic that persuades us will not be the logic that persuades them. It’s a common trap: we make our suggestion, they disagree, then we make the same case, louder, but it doesn’t work. They have different concerns than us, they have different things on their to-do list, so of course they will view this situation differently.
So if we want to change their mind, we need to see the world from their perspective. What’s going on for them? What are they trying to achieve? What are they worried about? What are they measured on? If we can put our message across in these terms, we’re much more likely to get an agreement.
In fact, can we go a step further and understand the drivers of the boss’s boss? Because anything that helps them look good in front of their boss will have a good chance of getting their agreement.
Now, one thing you do know about them is that they are busy. So anything that requires them to do more work is certainly going to get a no. But if you can take something off their to-do list, you have a far greater chance of success.
If we want to change their mind, we need to realise that any behaviour we want them to do, we need to do first.
So if we want them to listen to us properly and fully take on what we’re saying, we need to go first and listen to them properly and fully take on what they’re saying.
Typically we don’t; we listen until we hear something we can jump on with a “Yeah, but…”. So how are they going to respond? They’ll listen to us until they hear something they can jump on with a “Yeah, but…”. And the conversation proceeds as a sequence of “Yeah, but…”s without anyone ever really hearing the other one out. It gets nowhere. We have to listen to them properly if we want them to listen to us properly.
And we need to agree with them. If there’s nothing you can agree with them on, you can’t expect them to agree with you on anything. You have to go first. It doesn’t have to be everything but there should be at least something. Now, they will be more open to agreeing with you.
And, importantly, instead of being on opposite sides of the table, you’re now both on the same side, facing the problem together.
Now, there will still be things they disagree with. Remember, going back to your logic (louder) doesn’t work. Instead, explore the issues with them and solve the problem together. Find out their concerns, find out what’s behind them – behind their blunt ‘no’ there is usually a reason which can then be dealt with.
If you want their backing, you need to include them in the solution. It is the co-creation that will change their mind. In fact, even better, make it sound like their idea. Now they’ll fight for it rather than against.
One other law of human behaviour to consider is that for them to change their mind, they need to feel sufficiently psychologically safe to do so. If they feel threatened in any way, they will get defensive and dig in deeper.
So, don’t threaten their autonomy. Don’t force them to agree or corner them; allow them, instead, to say no. Paradoxically, they are more likely to agree if you give them room not to. And don’t expect them to agree straightaway, leave it with them, they’ll be more likely to come around next time you meet.
Don’t threaten their place in the world, identify as a similar type of person to them. Subconsciously, they will be thinking “It’s not just me who thinks this, it’s me and all my type”. Show you are one of their type and they will be more likely to open up to your view.
And don’t threaten their values, work with them. Their views are based on a set of values that are different to yours. Don’t try to change their values to yours, it will take a lifetime. Instead, put your argument in terms of their values. Otherwise they will simply say “You don’t get it.”
Your boss may be a stubborn cookie but if you go about it the right way, you should be able to change their mind. And now the team can work from home, you can buy that software package, and you get the pay-rise you richly deserve!
Change Their Mind: 6 Steps to Persuade Anyone Anytime by Simon Horton, is published by Pearson, priced at £14.99 and available from Amazon.co.uk and in all good bookshops.
May
19may18:0020:30The Future of Fairness in Leadership and Business | WBS
19/05/2025 18:00 - 20:30(GMT+01:00)
WBS at the Shard
London, SE1 9SG
This is your chance to engage in powerful dialogue and spark meaningful change in your professional sphere. After the panel discussion, network with peers from across industries
After the panel discussion, network with peers from across industries over drinks and canapés, against the vibrant backdrop of London.
This event is held annually in collaboration with our partners We are the City, Women Engineering Society, Forte, City Women Network and 30% Chair; We are delighted to welcome a distinguished line-up of keynote speakers:
Dr Dawn Eubanks – Associate Professor of Behavioural Science & EI and Panel Chair
Rukasana Bhaijee – Global Head of DEI at the Financial Times. A DEI leader with over 13 years of experience across media, technology, professional services, and higher education. Formerly led DEI for Google’s EMEA tech division and consulted at EY, Rukasana brings deep expertise in strategy, race equity, and inclusive culture change.
Geraldine Gallacher – CEO of the Executive Coaching Consultancy, author of Coaching Women: Changing the System, Not the Person, and City Women Network Board member.
Mark Swain – WBS Client Director & Executive Coach, and Fellow of The Learning and Performance Institute. With over 20 years experience in leadership development Mark has developed a framework supporting Women in Strategy.
Ben Evans – New Business Director, AtkinsRéalis, ED&I Advocate and Warwick MBA Alumnus (2013)
Together, they’ll share their invaluable insights, strategies, and real-world experiences in fostering fairness and driving success in today’s dynamic and changing corporate landscape.
Key Topics Include:
Whether you’re a mid-career professional, an established leader, or an entrepreneur passionate about shaping the future of fairness, this event will leave you inspired and equipped to make a lasting impact.
Free
21may12:0013:00Master the Art of Incredible Interviews | WeAreTheCity & City CV
21/05/2025 12:00 - 13:00(GMT+01:00)
WeAreTheCity & City CV are thrilled to present a
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In this jam-packed session, Victoria McLean, Founder & CEO of City CV, guides you through the art of wowing interviewers. With a proven track record of helping people at all career levels secure their dream roles, Victoria brings decades of expertise, countless success stories and award-winning career strategies to the table.
What you’ll learn:
Looking for more career support? Explore our Career Resources page. Ready to take the next step? Browse the latest opportunities on our Job Board and find your perfect role today!
23may10:0012:00Online* Pelvic Floor Recovery Workshop FREE | Karen Ellis - Postnatal Recovery Expert
23/05/2025 10:00 - 12:00(GMT+01:00)
With former Midwife, Karen Ellis. *Available on replay. Exactly how to rebuild strength in your pelvic floor after pregnancy. All the information you should have got from
All the information you should have got from your midwife about how to recover your pelvic floor PROPERLY after having a baby and how to exercise SAFELY so you can smile with excitement and enjoy the moment when your toddler takes your hand and pulls you towards the bouncy castle instead of the feeling of dread taking over as you decline their invitation.
You are a mum who;
And so you can have dry knickers!
Free