It has enabled many to hit the pause button, take time and reflect on what is important to us. Many have taken time to consider our roles – are they rewarding? Do we like the company we work for? Do their brand values match ours?
With all of this in mind there is a lot of talk at the moment in the media around “The Great Resignation”, with different numbers being quoted from different sources, but a survey by CV Library at the end of November 2021, cited that three in four people were reviewing their career and were keen to make a change. Some maybe just changing companies, others to take a complete career change and many are opting to set up their own small business. There is certainly a realisation that if you are not happy, change it – why wait to set up my business one day – what is wrong with tomorrow?
Women in particular have been the greatest segment hit by the pandemic. Often having to take time out to home school children alongside having to continue with their day job. For many there is certainly a draw to re-address the work/ life balance, do something for themselves and step away from the corporate workplace. In a recent report by McKinsey, they show that women are feeling more pressure in the workplace than men, with about 40% of senior level men feeling exhausted vs about 55% of senior level women.
With all of this in mind, if you do decide to take the plunge and set up your own small business, we wanted to share 9 marketing tips to help get your business off the ground:
If you wish to find out more about RIMU Marketing and how they can help a small business get to the next level visit: www.rimumarketing.co.uk.
Sophie Comas is an award winning Freelance Marketing Consultant, speaker, coach, mentor and Chartered Marketer from RIMU Marketing, based in Windsor, Berkshire. Sophie has a 15yr corporate marketing from the hospitality and leisure sector. Since setting up RIMU Marketing 8 years ago, Sophie now works with inspirational small business owners to help them connect with their ideal client, through results driven marketing solutions. They work with a variety of businesses across a number of industries but with a particular focus on creative, media, charity, wellbeing, sports, leisure and hospitality industries. To her clients, she is their “virtual marketing team”.
June
26junAll DayThe Brilliance Summit 2025
26/06/2025 All Day(GMT+01:00)
De Vere Grand Connaught Rooms
The Edinburgh Suite, 61-65 Great Queen St, London WC2B 5DA
We’re proud to announce our partnership with The Brilliance Summit, an electrifying one-day event for women in leadership
This isn’t just a summit—it’s a movement.
“At The Brilliance Summit, women show up, speak up, and level up. They shake off limitations, own their presence, and lean into their next level.”
Taking place in London on Thursday, 26th June this transformative event is curated for ambitious women who lead, whether that’s in the boardroom, the business world, or within themselves.
Here’s why this matters:
We’ve seen the power of what happens when women are given space to show up fully—and this is that space.
As partners, we’re excited to offer our community a discounted ticket.
Use code WeAreTheCity2025 at checkout to access your exclusive rate.
Grab your ticket now at www.thebrilliancesummit.com
Let this be the moment you stop waiting and start owning your brilliance.
26jun08:0017:00WeAreTech Festival | Hybrid Conference
26/06/2025 08:00 - 17:00(GMT+01:00)
etc.venues, St Paul's,
200 Aldersgate St, Barbican, London, EC1A 4HD
As a hybrid event dedicated to empowering women in technology, our festival continues to break barriers and redefine industry norms. This year promises an even more exhilarating experience as we bring together women from diverse backgrounds and experiences to share knowledge, inspire one another, and create new opportunities for growth and advancement in the tech industry.
The WeAreTech Festival is a beacon of inspiration for women in the tech industry, urging them to confidently stride forward in their careers. Our goal is simple yet profound: to inspire and motivate every attendee to take bold steps towards their professional aspirations.
Throughout the day, you’ll have unparalleled access to the wisdom and insights of senior leaders in the tech field. Engage with thought-provoking discussions through our panels, where you can contribute your perspectives and glean invaluable knowledge from industry experts.
But that’s not all. The afternoon sessions are designed to put you in the driver’s seat of your learning journey. Tailor your experience to your needs and interests, shaping your path towards growth and success in the tech world.
And let’s not forget the added perks of speed networking and mentoring. Connect with like-minded individuals, forge meaningful relationships, and gain invaluable guidance from seasoned professionals who are eager to support your journey.
At the WeAreTech Festival, we believe in empowering women to embrace their potential and seize every opportunity that comes their way. Join us, and let’s embark on this transformative journey together.