It has enabled many to hit the pause button, take time and reflect on what is important to us. Many have taken time to consider our roles – are they rewarding? Do we like the company we work for? Do their brand values match ours?
With all of this in mind there is a lot of talk at the moment in the media around “The Great Resignation”, with different numbers being quoted from different sources, but a survey by CV Library at the end of November 2021, cited that three in four people were reviewing their career and were keen to make a change. Some maybe just changing companies, others to take a complete career change and many are opting to set up their own small business. There is certainly a realisation that if you are not happy, change it – why wait to set up my business one day – what is wrong with tomorrow?
Women in particular have been the greatest segment hit by the pandemic. Often having to take time out to home school children alongside having to continue with their day job. For many there is certainly a draw to re-address the work/ life balance, do something for themselves and step away from the corporate workplace. In a recent report by McKinsey, they show that women are feeling more pressure in the workplace than men, with about 40% of senior level men feeling exhausted vs about 55% of senior level women.
With all of this in mind, if you do decide to take the plunge and set up your own small business, we wanted to share 9 marketing tips to help get your business off the ground:
If you wish to find out more about RIMU Marketing and how they can help a small business get to the next level visit: www.rimumarketing.co.uk.
Sophie Comas is an award winning Freelance Marketing Consultant, speaker, coach, mentor and Chartered Marketer from RIMU Marketing, based in Windsor, Berkshire. Sophie has a 15yr corporate marketing from the hospitality and leisure sector. Since setting up RIMU Marketing 8 years ago, Sophie now works with inspirational small business owners to help them connect with their ideal client, through results driven marketing solutions. They work with a variety of businesses across a number of industries but with a particular focus on creative, media, charity, wellbeing, sports, leisure and hospitality industries. To her clients, she is their “virtual marketing team”.