Building a successful business and career out of your passion is no mean feat – but doing what you truly love and believe in is worth every second of the uphill battle. Japanese food expert and home-cooking entrepreneur Bonnie Chung shares her experiences in building up her noodle empire and starting her cooking brand Miso...Read More

I was recently invited to share my knowledge on personal brand with students at the University of Warwick for the launch of #HERinnovationcollective – a Warwick Enterprise programme for female students interested in understanding and embracing a career or business in innovation. The students were energised, engaged and interactive yet they were already asking similar...Read More

Customers, clients and employees expect to see a transparent and human side from businesses and their leaders. This shift in expectation has already taken place and the internet provides the perfect platform for anyone and everyone to make it happen. Regardless of age, location or experience, you have an opportunity to bring a much-needed human...Read More

Did you know that LinkedIn is currently the number one space to grow your personal brand faster than anywhere else online?  With over 610+ million professionals currently on the platform this is a fantastic opportunity not to be sniffed at. Success on LinkedIn lies in your ability to build trusting and meaningful relationships with your...Read More

Due to severe overuse, authenticity seems to have lost its way. It’s doing the rounds in the workplace, on personal blogs and in the media. Everyone wants to be authentic – although I’d question whether some even understand its meaning. I’m not known for my love of going mainstream so I’ll often use humanness over...Read More

“Attract people by the qualities you display. Keep them by the qualities you possess” You probably don’t need me to tell you how important first impressions are in all areas of life but are you aware that when you first meet someone, you have a seven second window? Seven seconds! This minuscule “first impression window” puts...Read More

It is my belief that personal branding can redress the balance for women in business. As someone who builds personal brands, I love spotting trends and patterns. Although my methodology doesn’t change, the approach and output can vary greatly depending on the client but one thing I’ve noticed time and time again is the questions...Read More

The CEO and executive team is expected to set the tone that the rest of the company follows. But is that the case when it comes to personal and executive branding? People typically understand the importance of a company brand and the need to proactively manage their external reputation but does this understanding stretch within...Read More