Sharon runs Harrogate International Festivals, an arts charity that delivers wide ranging festivals and events right across the year, from large scale installations and international literary weekends to singing with teen mums and developing literacy with a range of communities across the north of England.
I totally fell into the work after a music and arts business degree and started working at Kuoni when they were buying up music tour businesses, so I had an amazing time working for a huge corporate, travelling the world but celebrating great music in amazing spaces, and I’ve done similar roles for different travel, place, arts and cultural organisations since.
No. Now I’m getting older and more reflective I do wonder if I should have made different decisions or been more strategic. However, I’m lucky enough to love the job I do and given every day is different and every annual cycle is never repeated I’m always learning and kept on my toes. I know I’d be bored and getting itchy feet otherwise.
Where to start…. I think events and festivals have always been challenging and that’s what makes it fun. I think it’s an addition to fixing things. Venue flooded, artist MIA, no tourists so no income due to foot & mouth/terrorism, and more recently the pandemic where events closed down for the longest period, losing amazing staff, knowledge and depriving communities of opportunity along the way. Keeping the festival alive over the last couple of years and then rebuilding the team in the last few months has definitely been one of my larger career challenges. I’ve learnt a huge amount along the way too
For me it’s about building a resilient and trailblazing arts organisation that offers fantastic opportunities for celebration and entertainment alongside meaningful participation opportunities for communities & young people.
I’m choosing two. Resilience, as I was never allowed to give stuff up as a kid – music lessons, sports teams, Guides even if I was rubbish at them! I think I can keep going even when stuff feels uncomfortable or it’s not in my skillset. That and working with amazing teams of people, I’ve had great mentors across the years and worked with new starters with amazing enthusiasm and new skills. Always learning.

I think it is an underused resource for people at all stages of their career. I’ve been lucky enough to have great people who gave me advice and opportunity when I started in the workplace despite the fact I had no idea what I was doing. Mentoring wasn’t a thing then, but it’s absolutely what they did. There’s also the point that it doesn’t have to be a formalised relationship, it can be enough to be getting a regular coffee in with someone whose judgements you value and can offer guidance and support in a totally objective way.
It’s about opportunity. I’m still stuck in meetings where often I’m the only woman. Is it changing quickly enough? We need to do more to invest in opportunity, education and providing positive role models at an early age. I also think we still lose a significant amount of skills in the workplace due to childcare or caring challenges. What more can we do as businesses to create flexibility and opportunity to retain skills and knowledge in the workplace.
It’ll be ok.
I’m a terrible worrier – when you work in events it’s often polarised between how do we make this fantastic balanced against what’s the worst that can go wrong, and how do we avoid it. After a few decades in events this mindset can leak into other decision making and I need to watch it!
Short term, getting the team bedded in within a great working environment, sharing skills, growth, training and hopefully celebrating success along the way. Medium term, taking some time to reflect on the last couple of years and planning what a post pandemic festival fit for the 21st century should look like. Then make it happen!
The Theakston Old Peculier Crime Writing Festival will take place in Harrogate from 21 – 24 July 2022.
November
19nov10:0013:00MenoMinds – Free Training for Women in Business | Menospace & Minds That Work
19/11/2025 10:00 - 13:00(GMT+00:00)
Introducing MenoMinds – Free Training for Women in Business We’re excited to share MenoMinds, a fully funded programme created by Menospace and
We’re excited to share MenoMinds, a fully funded programme created by Menospace and Minds That Work, supporting women in business, freelancing, or entrepreneurship through the emotional and mental challenges of menopause.
Wednesday 19th November | 10:00am – 1:00pm (UK)
Live on Zoom | 💷 Free (funded by NEBOSH’s Social Purpose Programme)
Menopause can affect confidence, focus and wellbeing — MenoMinds helps you take back control with practical tools and a supportive community.
You’ll explore the CARE Framework:
Includes a digital workbook and invitation to monthly community groups on sleep, nutrition and stress management.
Freelancers, entrepreneurs, and women in small or micro-businesses (under 50 employees).
Facilitators: Haley White (Menospace) and Victoria Brookbank (Minds That Work)
19nov12:3018:00Masculinity in the Workplace - 2025 (Hybrid)
19/11/2025 12:30 - 18:00(GMT+00:00)
Conway Hall
25 Red Lion Square, London, WC1R 4RL
Brought to you by Token Man and The Hobbs Consultancy. Welcome to Masculinity in the Workplace, designed specifically to

Welcome to Masculinity in the Workplace, designed specifically to engage men with creating inclusive cultures. Marking International Men’s Day, the objective of our event is to give men both the reason and the skills to lean into the conversation, while also providing women and non-binary people with the confidence to engage more men in culture change. Because ultimately we can only make real change by working together.
Date: Weds Nov 19 2025
Time: 12.30pm to 6pm
Location: Conway Hall, 25 Red Lion Square, London, WC1R 4RL
Our speakers will share their insights and experiences, shedding light on the evolving dynamics of masculinity, leadership and culturein diverse work environments. You’ll have the chance to ask questions, participate in interactive sessions, and network with like-minded professionals.
The theme for this year is ‘Supporting Boys to Men to Role Models’. This year’s event will seek to understand the concerns and barriers that are in the way for boys and men, particularly looking at key inflection points in their lives. It will equip parents, leaders, friends and persons of significance in the lives of young men with the tools for self-reflection, effective role modelling and courageous conversations..
It will suggest that status-seeking and risk-taking behaviours are innate as boys become men, look at how this shows up for boys in 2025 and question what support could help these boys have a more positive initiation in to adulthood so that they are ready for the workplace. We know that there is a reverse gender pay gap and that schools aren’t preparing students in the same way to enter the professional workplace – what needs to be done?
We will look at the behaviours that are role modelled by men once they are in the workplace. Is it healthy for us to look for male role models, or is a search for positive behaviours more effective? What can we learn from how men are represented on screen and in the media? And what can we do to support our men once they are in the workplace?
This site is for the in-person experience. Otherwise you can register for the online version here.
FYI – lunch will not be provided

This event is for anyone passionate about creating more inclusive, equitable, diverse and human workplaces, and we welcome attendees of all identities and expressions.
Historically, our audience has included around 60% men and 40% women or non-binary people, with a wide range of roles and lived experiences.
This year, we’re especially keen to welcome CEOs, HRDs, CMOs, Inclusion & Diversity leaders, People & Culture teams, and anyone working to engage men more effectively in their organisations. Whether you’re a parent, people manager, or someone invested in systemic culture change, this event is for you.
By attending, you’ll be joining a growing community of people committed to reshaping masculinity, unlocking allyship, and building workplace cultures where everyone can thrive – from boys and young men to senior leaders and everyone in between.
Receive a 50% discount on an in person and virtual ticket below.
20novAll DayDigital Transformation Conference
20/11/2025 All Day(GMT+00:00)
Mercure London Earls Court
London
Ready to transform your business in the digital age? The upcoming Digital Transformation Conference UK promises an exceptional opportunity for leaders who want to accelerate change, embrace innovation and shape
Explore how industry leaders are redefining digital and business transformation. Learn proven strategies, gain fresh perspectives, and connect with peers shaping the future of technology and enterprise. Tactical & practical content to drive your transformation efforts.
Throughout the day, delegates can look forward to a diverse programme of content exploring every aspect of digital transformation, business change, and innovation. Hear best practices, lessons learned, and insights into real-world challenges from leaders driving progress across digital, technology and IT.
If you’re a C-suite leader, head of innovation, transformation or IT, this is the place to be. Whether you’re just starting your journey or looking to scale up, you’ll leave with fresh ideas, new contacts and a renewed sense of direction.
