
Article by Gee Foottit, St. James’s Place Financial Adviser Academy
Taking lessons from the principles of Ikigai can change the way that we look at our lifestyle and guide us on how to make the most of the world around us.
Understandably, everyone’s Ikigai will look very different. To discover it for ourselves, we can start by asking ourselves the following questions:
That’s not to say that finding our Ikigai is an easy process, it takes much self-reflection which can be uncomfortable – there’s no magic formula. if our pursuits fulfil the above criteria, we can be reassured that we are on the right path.

We get told all too often that stress is detrimental to both our physical and our mental well-being. In fact, it has been widely observed that a reasonable level of stress can be beneficial in developing healthy habits. The book Ikigai: The Japanese Secret to a Long and Happy Life states “People who maintain low levels of stress, who face challenges and put their heart and soul into their work in order to succeed, live longer than those who choose a more relaxed lifestyle and retire earlier.”
Is your job keeping you up at night or taking over your free time, you could be overly strained by your job. This is a time to reflect on whether it’s truly worth it. Equally, do you feel like you are coasting? If so, perhaps it’s time to move on to bigger and better challenges. Whilst high levels of stress are never advisable, it can also be equally damaging to your prospects to remain in a role that lacks purpose, passion, or motivation.
It’s a human trait that we find our rhythm and stick to it. We’re creatures of habit believing that if it isn’t broken, there’s no need to fix it.
But breaking habits has more benefits than we might think.
“A lack of mental exercise is bad for us because it causes our neurons to deteriorate – and, as a result, reduces our ability to react to our surroundings.”
Whether it’s a new hobby such as crafting, cooking or making a more significant change, the brain is invigorated when presented with new information.
Financial Adviser Rachel Stewart found that her career lacked fulfilment after a 15-year stint in law: “I found myself sitting behind a desk often doing work for other people which I felt didn’t deliver a huge amount of purpose. It was easy to feel that I’d been put in a box and unable to spread my wings in this career.”
Rachel joined the St James’s Place Financial Adviser Academy in 2019 and now runs a successful financial advice business: “Starting my own business has completely changed my life. I am now content in all areas of my work and family life – it’s a great place to be.”
All too often takes a crisis (burnout, getting the sack or a pandemic) for us to stop and rethink our current lifestyle. Being proactive in finding your Ikigai means that you needn’t wait to find your purpose or meaning.
Although there is no set path to finding your Ikigai, one key element is finding your ‘flow’. According to psychologist Mihaly Csikszentmihalyi, flow refers to the pleasure, delight, creativity, and process of being completely immersed in what we are doing.
“In order to achieve this optimal experience, we have to focus on the time we spend on activities that bring us to this state of flow”
Finding your flow often goes hand in hand with finding your ‘why’. Our work becomes more meaningful when we put this at the centre of our decision-making. García and Miralles offer three key strategies for finding your flow:
Concentrate on a single task – in order to focus, we need to be in a distraction-free environment and to have control over what we are doing at every moment. To do two things at once is to do neither – contrary to popular belief, humans are not great multi-taskers.
Choose a difficult task to complete that aligns with your abilities but still challenges you. Enjoy the process of pushing yourself and being satisfied with your achievement.
Have a clear, concrete objective but don’t obsess over it. Use your goals as a compass to guide you rather than as a map to direct you.
That is not to say we should completely abandon the more mundane activities to pursue deeper meaning. Csikszentmihalyi emphasises the importance of ‘microflow’, or the ability to turn routine into something we enjoy. We all must do such tasks, but the key is finding the right balance between flow and microflow – between the transactional activities and the transformational ones.
Communities that work towards a common goal and lean on each other in times of hardship can thrive.
“For many, serving the community becomes part of their Ikigai… the feeling of belonging and support gives the individual a sense of security and helps increase life expectancy.”
This community support can also apply to your career.
Jonny Shingles, who joined the Academy after a career in the Royal Air Force, shares his journey on starting his own practice: “If you have the support of knowledgeable people and an established brand with great resources, you get a head start.”
Jonny’s client base is also a diverse mix of his own contacts, including those from the Air Force. Without the support of his community – both within SJP and beyond – Jonny’s business would not be where it is today.
Every career, no matter what ranking or sector, involves difficult moments and challenges. It is how we deal with these moments that defines who we are.
Nana korobi ya oki 七転び八起き
Fall seven times, rise eight.
It all comes down to adapting and focusing on the things you can control – rather than worrying about the things you can’t. – the key to a successful career. Yet, there is also resilience in antifragility and this comes down to eliminating the things in our life which make us weak in the first place.
“Antifragility is beyond resilience. The resilient resists shocks and stays the same; the antifragile gets better.”
Figuring out your Ikigai may be a quick process or it could take a while, but that’s okay. It doesn’t have to be complicated, Our Ikigai is our passion, a unique talent that brings meaning to your day-to-day and helps us to achieve your goals. The closer you become to your Ikigai, the longer – and happier – your career will be.
 About the author
About the authorGee helps driven individuals, who are looking to change career and could benefit from the support offered by the St. James’s Place Academy; an opportunity to train to be a professional Financial Planner with the backing of a FTSE 100 Company.
October
01nov09:0016:30KIN: Know. Inspire. Navigate | A Day for Women to Realign, Renew, and Rise
01/11/2025 09:00 - 16:30(GMT+00:00)
Henley Business School, Greenlands
Henley-on-Thames, RG9 3AU
Set on the tranquil banks of the River Thames, Henley’s historic Greenlands campus offers the perfect backdrop for a day of reflection, connection, and
Designed for early to mid-career women across industries who want practical tools they can use immediately, this one-day retreat follows the Kinspace KIN framework – Know, Inspire, Navigate – guiding you to:
This is not just a feel-good day. It’s sustainable learning – you will leave with your own action and implementation plan tailored to your life, so you can apply what you’ve learned immediately and keep building momentum long after the retreat.
In the afternoon, slow down and reconnect with your senses in a mindful pressed flower card crafting, writing to self and picture workshop. We’ll ask a few questions ahead of time so we can pair you by goals and stage, and tailor examples to your context. Then, step outdoors for a unique partner reflection in nature – partnering with both the landscape and each other to inspire deeper insight and grounded action.
To help you stay accountable and supported, you’ll have the option to join three monthly follow-up group sessions (at a separate price) designed to check in on your progress, troubleshoot challenges, and keep you moving towards your goals.
This is a confidential and supportive space with limited seats to ensure meaningful connection and participation.
Date: Saturday 1 November 2025
Time: 9:00 AM -4:30 PMT
Location: Henley Business School, Greenlands Henley-on-Thames
RG9 3AU
Price: £250 – Early Bird £200 until 10 September
01nov10:0018:30The ADHD & Women Summit - London | Seed Talks
01/11/2025 10:00 - 18:30(GMT+00:00)
Woolwich Works
11 No 1 Street London SE18 6HD
A one-day series of talks and workshops from world-leading experts. Learn about ADHD and the distinct ways women
Learn about ADHD and the distinct ways women experience it from leading experts at this groundbreaking conference.
Research shows that in childhood, boys are diagnosed with ADHD 3-4 times more than girls. By adulthood, the ratio evens out to nearly 1:1 highlighting how girls and women with ADHD are often misdiagnosed and misunderstood in the medical framework.
With increased diagnoses and growing strains on the NHS and other support services, the ADHD & Women Summit aims to increase awareness and knowledge on the specific issues women with ADHD face.
This will be Seed Talks’ largest event to date, with our best speakers, most engaging workshops and favourite partners all in one space.
👭 Connect and network with like-minded individuals
🧬 Discover practical strategies for navigating life with ADHD
🎓 Hear from leading experts – including those with lived experience and those working in the field
👩🏫 Immerse yourself in a full day of talks and workshops
