In this piece, we talk to Abigail Findlay, Managing Director of creative agency, The Brooklyn Brothers.
She talks to us about her biggest achievement, how she got into the advertising industry and what she would change to accelerate the pace of change for Gender Equality.
I’m the Managing Director of creative agency called The Brooklyn Brothers. I’ve worked across branding, marketing and advertising throughout my career. I specialise in the business and cultural transformation of advertising agencies and new creative divisions. I’ve worked with and for brands including Apple, Nike, Stella McCartney, Warner Records.
In a word, no. I had little idea about what I wanted to do when I went to University. I studied English and Classical Civilisation because I loved the subjects. It was only in my final year that I went to a talk by someone at Saatchi & Saatchi and I thought advertising as a commercial art sounded compelling. I often wonder what would have happened if I hadn’t gone along to that milk round talk (it was my flat mate’s idea and I agreed as it was enroute to the pub).
Oh, yes. Getting into the industry in the first place was hard. After I listened to the talk from Saatchi & Saatchi, I wrote to every agency in London offering to make the tea and type. I emailed. I called. I wrote. Then one day, I finally got a call back… It was to tell me to stop calling them and emailing them so much! That was a low point. Eventually, later that summer I got a job temping typing up creative scripts. I stayed with the agency and left 5 years later an Account Director.
There are lots of projects I’m proud to have been part of.
However without doubt, my greatest achievement is to be a working mother. To be the leader of a company and to be able to bring up my two children as a single parent. In the UK, we do not have the right infrastructure for working parents (e.g. high quality, affordable childcare), nor have we had the right flexible working structures in place. I take my hat off to any parent who wants to be engaged and active parent, and who wants to have a fulfilling career. That’s a big achievement in my eyes and a constant calibration of how to achieve it.
As a leader of an organisation, I try to ensure I’m creating the conditions where talented people who require a flexible work life, can come to work and thrive. It’s something I value highly about where I work.
One of the things – though there are many factors – is that in my 20’s I worked at a creative agency called Wieden+Kennedy and there I did my 10,000 hours (Beatles-style) of learning my craft. I was a fly-on-the-wall for how to build beautiful, brilliant brands. I became fluent in creative development and production and how brand’s really work. In my role, as the ‘business’ or account person, you don’t HAVE to know how the creative process works intimately, but sticking as close to the creative process as possible, helped me progress – and get subsequent roles at creatively-centred brands like Nike, Apple, Warner Records.
(I also think studying classics has been profoundly helpful. But that’s another answer, for another day… )
I have formally mentored people which I have always enjoyed. I have also had a lot of people who I’ve been the leader to over the years. I am touched when they get in touch when they are going through a transition or a tough patch and they want some support or a sounding board. I recently qualified as leadership coach and I believe that coaching is particularly powerful at helping others. I love that the term ‘Mentor’ comes from the Odyssey; Mentor is the wise life-long friend of Odysseus who guided his family in his absence to protect his kingdom. So much goes back to the Ancient Greeks…
So many things to choose from…
Here’s one:
High quality, attachment-informed, affordable childcare – so that parents can leave their children and know they are developing properly (to run the world well, after we’ve departed). Often it falls to mothers to be the primary caregivers so not having this, significantly reduces the number of women in the workplace, contributing to the economy, our policies, our innovations, our media, our publishing, our science, our research, the list goes on….
And here’s another one:
For women who are in the workforce, finding ways to support women ‘across the realms’ is key. An example of this would be supportive coaching that explores how a woman can be self agent in the work place (e.g. having her voice heard, knowing her worth, being valued, learning and growing) and being self agent at home (being a well equipped mother, having the right support structures, any relational support with her partner, her family). We are complex, integrated beings, so supporting us as though we are can, have profound results on individuals, organisations and society.
To quote Dr Seuss: ‘Those who mind, don’t matter. And those who matter, don’t mind’. Care less what other thinks. Value those who value you. Most of all, value yourself.
I have another 120 hours to go to achieve the next level of coaching certification. I’d like to meet that milestone in the next year. When I think how different my life was 3 years ago from how it now, I’m curious to see what the next 3 years bring. Trying to be a good mother and a good leader are important to me. I’m looking forward to seeing what those intentions continue to bring.…
October
30oct19:0020:00Transform your Wellbeing and Confidence in 90 Days
30/10/2025 19:00 - 20:00(GMT+00:00)
Calling all ambitious women juggling careers, families, and everything in between! You’re the one people rely on, the one who keeps it all together. On paper, your busy career, working or
You’re the one people rely on, the one who keeps it all together. On paper, your busy career, working or personal relationships, and finances appear to be in good shape. But inside? You’re running on empty, constantly saying “yes” when you mean “no”, and wondering when your needs will finally come first.
You’ve achieved so much, yet the freedom, confidence, and fulfilment you crave still feel out of reach. Deep down, you know it’s time to prioritise you and your wellbeing, your energy, and your voice.
That shift starts here! Because you deserve to feel energised, confident, and in control of your life again.
It’s not about a quick fix, fad, or surface-level change. Transformation means:
✨ Breaking free from people-pleasing patterns that drain your energy
✨ Rebuilding your self-worth so confidence feels natural, not forced
✨ Learning how to set and protect boundaries without guilt
✨ Aligning your daily choices with your bigger life goals, relationships, career, and even money habits
This isn’t just about feeling better; it’s about creating a life where you thrive unapologetically.
✅ You’re ready to prioritise your wellbeing and set boundaries (without the guilt)
✅ You’re willing to invest in your wellbeing
✅ You’re ready to transform your mindset towards your lifestyle choices
❌ You only want to transform your body, but not your overall wellbeing
❌ You’re not willing to invest in your wellbeing
❌ You prefer staying stuck in burnout, overgiving, and self-doubt
Spaces are limited, and this is a LIVE masterclass with no recording. Secure your spot today and take the first step towards your unapologetic, energised self.
01nov09:0016:30KIN: Know. Inspire. Navigate | A Day for Women to Realign, Renew, and Rise
01/11/2025 09:00 - 16:30(GMT+00:00)
Henley Business School, Greenlands
Henley-on-Thames, RG9 3AU
Set on the tranquil banks of the River Thames, Henley’s historic Greenlands campus offers the perfect backdrop for a day of reflection, connection, and
Designed for early to mid-career women across industries who want practical tools they can use immediately, this one-day retreat follows the Kinspace KIN framework – Know, Inspire, Navigate – guiding you to:
This is not just a feel-good day. It’s sustainable learning – you will leave with your own action and implementation plan tailored to your life, so you can apply what you’ve learned immediately and keep building momentum long after the retreat.
In the afternoon, slow down and reconnect with your senses in a mindful pressed flower card crafting, writing to self and picture workshop. We’ll ask a few questions ahead of time so we can pair you by goals and stage, and tailor examples to your context. Then, step outdoors for a unique partner reflection in nature – partnering with both the landscape and each other to inspire deeper insight and grounded action.
To help you stay accountable and supported, you’ll have the option to join three monthly follow-up group sessions (at a separate price) designed to check in on your progress, troubleshoot challenges, and keep you moving towards your goals.
This is a confidential and supportive space with limited seats to ensure meaningful connection and participation.
Date: Saturday 1 November 2025
Time: 9:00 AM -4:30 PMT
Location: Henley Business School, Greenlands Henley-on-Thames
RG9 3AU
Price: £250 – Early Bird £200 until 10 September
01nov10:0018:30The ADHD & Women Summit - London | Seed Talks
01/11/2025 10:00 - 18:30(GMT+00:00)
Woolwich Works
11 No 1 Street London SE18 6HD
A one-day series of talks and workshops from world-leading experts. Learn about ADHD and the distinct ways women
Learn about ADHD and the distinct ways women experience it from leading experts at this groundbreaking conference.
Research shows that in childhood, boys are diagnosed with ADHD 3-4 times more than girls. By adulthood, the ratio evens out to nearly 1:1 highlighting how girls and women with ADHD are often misdiagnosed and misunderstood in the medical framework.
With increased diagnoses and growing strains on the NHS and other support services, the ADHD & Women Summit aims to increase awareness and knowledge on the specific issues women with ADHD face.
This will be Seed Talks’ largest event to date, with our best speakers, most engaging workshops and favourite partners all in one space.
👭 Connect and network with like-minded individuals
🧬 Discover practical strategies for navigating life with ADHD
🎓 Hear from leading experts – including those with lived experience and those working in the field
👩🏫 Immerse yourself in a full day of talks and workshops
