I was born and brought up in India and it was there that I learned my love of storytelling from my mum and aunt.I loved stories and being told stories in particular. My mother, who was the school librarian, worried that I couldn’t read. It was just that I so loved listening to stories. It’s something I still enjoy to this day. Growing up my favourite stories were Alice in Wonderland, Little Grey Men and Rapunzel.
As a child we were also told lots of family stories. My father was a refugee during the Second World War–he walked from Burma to India and travelled with many people who died and we heard many horrific stories. These family stories were shared with me and my siblings frequently as we grew up. This was formative as it meant that myself and my brother and sister learnt to appreciate what we had. I was taught from an early age that people are more important than things. It’s what you’re doing with your life that’s more important than possessions and money.
When I was 13, India was declared a state of emergency and all fundamental rights were shelved. I remember this vividly. The strikes and riots in the streets. People hiding from the police in our home and underground journalists sharing their stories in our house. We used to have to black out the windows when people gathered. Our phone was tapped by the CBI–the Indian equivalent of MI5.
At 15, I moved to the UK–first to Scotland where we had family. I remember being amazed by the way people took their freedom for granted and that they could say anything they liked. I was particularly shocked by people saying things that were anti-government and them not being put in prison for it. It was a time that made a big impression on me and taught me the value of freedom. I still value those experiences a great deal.
My first job in the UK after university was as a storyteller. I saw an ad for a storyteller in The Stage–I think I got the job because of my experiences of researching storytelling in India and my true love of stories. It was a wonderful time–we travelled around the country telling stories and playing music.
From there, I had many jobs within the world of theatre, storytelling and the arts until I moved to Settle 14 years ago and decided to set up a storytelling festival. So Settle Stories was born. Over the years the company has grown and as the founder and CEO I now lead a dedicated team. Settle Stories’ mission is to collaborate with exceptional artists to create transformative experiences for people and communities. We share stories from diverse cultures across the globe, explore traditional myths and folktales and reveal current stories of today. We present stories through year round events and the largest free online storytelling festival globally, Yorkshire Festival of Story (www.yorkshirefestivalofstory.com)
Our live and online workshops, retreats and learning programmes connect people and are open to all. Through our schools programme we work with over 70,000 school children annually. We work closely with our rural community by co-creating projects to gather people together, bring into focus hidden stories and enable the vulnerable and disinvested to have a voice. As part of our recent festival I have just launched Storyversity. This is perhaps my most important work to date.
Gracious, no. I’ve had an eclectic career mostly in the arts as an actress, director, storyteller, writer, producer, consultant, etc. I’ve also worked as a cleaner and a shop assistant in motorway services. My worst job was working nights at the motorway service station and I have horrible memories of wearing a nylon uniform serving eggs and bacon at 1 am. I hated it.
I’ve taught meditation and mindfulness in prisons. I also work as a Buddhist prison chaplain. Our daily routine in the office is also imbued with the values of mindfulness and respect. We start our day with a short meditation. This really helps us to come together and be focused on what we’re doing. We start Trustees’ meetings with a short meditation and it really makes a difference to the quality of the meetings.
After a career in theatre, I moved to Settle and I had no plan as such. I gathered several volunteers and started Settle Stories. I literally knocked on my neighbours doors and said let’s do this. At the time, shops were closing and I wanted to do something that would bring people to the town that would support the local economy. I could never have imagined the groundwork we laid would evolve into Yorkshire Festival of Story and an extensive learning programme as well as my latest project Storyversity. I am proud of the fact that our programmes are always diverse and inclusive and reflect the make up of contemporary Britain,
Storyversity is perhaps the most important thing I have ever done. This new venture is the world’s only online learning platform dedicated to learning the art of storytelling. Stories are the most powerful way to engage, inspire and move people to action. Storyvesity will enable learners to master the art of storytelling so they can make a difference whether that is in the classroom, the boardroom or the home.
Lots, being an outsider and plenty of racism. When I first came to the UK my school friends had very strange assumptions about India and life there. I was asked questions like, “Were you born in a dark room?” “Did you go to school on a bullock cart?” Frequently I was told if you took a white child and a black child and you gave each the same opportunities that the white child would do better because they were white! Somehow this was to make me feel better about not getting some opportunities!
Working in a rural area brings different challenges. There are fewer people and fewer opportunities. Making an arts organisation viable in this environment is tough, Most funding partners are based in urban environments and have little understanding of the challenges faced by rural communities. Basic services like transport are poor so if you’re running live events, just the simple act of bringing people together brings challenges particularly in the winter months.
Establishing Settle Stories and making it a place which is inclusive so anyone no matter their background is able to participate. My legacy is Storyversity. This platform will not only enable people from different backgrounds to develop and improve their skills as storytellers and story makers. In addition to the courses we are also developing an archive of interviews and panel discussions with artists and presenters. The courses on offer include: Vocal Training, How to use Gesture Creatively, Creating Characters for Performance, Storytelling for Teachers, The Writers Way among others. We are now developing Storytelling for Selling, Storytelling in Interviews, Vocal Health.
Never giving up. Not taking no for an answer. Just keeping going even when things get tough. The consistency and some may say stubbornness is what gets you through. I remember an old boss years ago saying to me, “The thing about you, Sita, is you’re like a terrier, you just keep going until you get where you want to go.”
Mentoring is critical for success. I have had lots of mentors in my life at different times and still do. I also continue to mentor others. I think it is important to pass on your skills to the next generation. This is why I am so passionate about our new project Storyversity. This platform will mean that anyone no matter what their background, time or experience will be able to learn to tell stories and make a difference. We all need mentors. The tutors on Storyversity can provide a kind of mentoring through the courses and the live Q & A sessions. This way if you need help and advice on preparing a presentation in business or indeed making a speech at a wedding or telling a story in the classroom you can get help.
Women as role models like Doctor Who! It is critical that girls and young women feel that they can do anything. I’d make all male boards of companies illegal, but I have always been a bit radical.
You can always change your story. No matter what happens in life, you have the capacity to make the change for yourself and other people and you are not alone.
Plato said, “Those who tell stories, rule society.” Stories help us make sense of the world. As the first Storytelling Laureate – Taffy Thomas said, *You can’t hate someone when you know their story.” Stories connect us both in the classroom and the boardroom. This is being recognised more and more in business environments. Storyversity which we have just launched will be a significant focus for us for the next few years.The vision for this platform is to create and support an online community of learners who want to develop their storytelling skills for all walks of life. The beauty of these self guided courses, resources, community forum as well as the live online Q & A sessions will support participants from all walks of life in the learning journeys.
Storyversity, has been set up by Settle Stories and is the world’s only online learning platform dedicated to teaching the art of storytelling.
December
06dec(dec 6)11:0007(dec 7)17:00Black Culture Market - Christmas Market
06/12/2025 11:00 - 07/12/2025 17:00(GMT+00:00)
Department Store,
248 Ferndale Road, Brixton, London, SW9 8FR
Celebrating African and Caribbean Culture & Commerce Black Culture Market supports emerging entrepreneurs & new black businesses of African & Caribbean descent with opportunities to showcase and sell their products in
Black Culture Market supports emerging entrepreneurs & new black businesses of African & Caribbean descent with opportunities to showcase and sell their products in the retail industry. We achieve this by curating and hosting exclusive Black Market events in a variety of iconic venues across London and beyond.
We exist to:
Our next event taking place over two days in the heart of Brixton offers a diverse, quality shopping and cultural experience celebrating producers of the African & Caribbean community. If you’re looking for gifts, cards, unique prints, jewellery, male grooming kits, skincare, clothes or other original accessories come down! This market truly embodies the community’s spirit as well as supports black businesses.
Sat, 6th and Sun, 7th December 2025, Brixton – 11:00 – 17:00 both days
Please join us for an inspiring showcase of carefully selected black businesses in December 2025. This is an indoor, face-to-face event that supports emerging entrepreneurs & new black businesses of African & Caribbean descent with retail opportunities.
Our next event taking place over two days in the heart of Brixton offers a diverse, quality shopping and cultural experience celebrating producers of the African & Caribbean community.
If you’re looking for gifts, cards, unique prints, jewellery, male grooming kits, skincare, clothes or other original accessories come down! This market truly embodies the community’s spirit as well as supports black businesses.
🗓️ Sat 6th & Sun 7th December 2025
🛍 40+ traders
🌯 Tasty food & cakes
👗 Fantastic fashion
🎁 Beautiful gifts
📖 Books
🧴 Natural Skincare
🧸 Toys and Educational products
🎨 African Art
🎄 Christmas Market
🕚 11am-5pm (both days)
📍Downstairs at The Department Store, Brixton, SW9 8FR
10/12/2025 10:00 - 13:00(GMT+00:00)
Introducing MenoMinds – Free Training for Women in Business We’re excited to share MenoMinds, a fully funded programme created by Menospace and
We’re excited to share MenoMinds, a fully funded programme created by Menospace and Minds That Work, supporting women in business, freelancing, or entrepreneurship through the emotional and mental challenges of menopause.
Wednesday 10 December | 10:00am – 1:00pm (UK)
Live on Zoom | 💷 Free (funded by NEBOSH’s Social Purpose Programme)
Menopause can affect confidence, focus and wellbeing — MenoMinds helps you take back control with practical tools and a supportive community.
You’ll explore the CARE Framework:
Includes a digital workbook and invitation to monthly community groups on sleep, nutrition and stress management.
Freelancers, entrepreneurs, and women in small or micro-businesses (under 50 employees).
Facilitators: Haley White (Menospace) and Victoria Brookbank (Minds That Work)
13dec10:0017:00Pop-Ups for Women Entrepreneurs
13/12/2025 10:00 - 17:00(GMT+00:00)
The Wellness Centre Croydon
The Whitgift shopping centre, #1st Croydon, CR0 1LP
Support Local. Empower Women. Discover Something New. Join us for an inspiring pop-up event celebrating women entrepreneurs! Support Local. Empower Women. Discover Something New. Join us for an
Support Local. Empower Women. Discover Something New.
Join us for an inspiring pop-up event celebrating women entrepreneurs and their incredible businesses! From handmade goods and fashion to skincare, art, wellness products, and more—this event is all about community, creativity, and connection.
Meet the amazing women behind your favorite local brands, enjoy one-of-a-kind finds, and support small businesses that make a big impact. Whether you’re shopping for yourself or grabbing gifts for others, your support helps fuel dreams and build a more inclusive economy.
What to Expect:
Let’s show up, shop small, and lift each other up.
Every purchase you make is a powerful act of support.
RSVP now—let’s make this a celebration to remember!
We advertise events hosted by external organisers. dates, times, speakers and venues may change. events may be postponed or cancelled. always confirm details with the organiser before making plans. tickets, payments and refunds are the organiser’s responsibility. WeAreTheCity does not accept liability for any loss arising from changes or cancellations.
