Article by Zana Goic Petricevic, entrepreneur, author and executive leadership coach
One thing I’m noticing while coaching individuals in the corporate arena is that leadership promotions normally come to them because they have been a fantastic executor, someone who is brilliant at getting work down. In a leadership role what’s expected of them has completely changed, but often their mindset is still thinking like a successful executor.
In a previous role, you may have been praised for a specific way of working – it might have been that you were good at getting work done fast, you knew every small detail and became an expert in all the intricate details to get the work done. The issue is, that something else is expected of you once you move into a leadership position – and because there is a lot on your plate to succeed in a new role your mindset needs to change. Often it is not about working more or faster, but rather working in a different way. And to be able to do so, there is a lot of self-awareness and personal development needed.
This can be hard; it means letting go of how you’ve always been doing your work and for which you have been praised for up until this point. Being praised for having everything under control, now you need to suddenly stop micromanaging. Getting recognition for being an expert that has all the answers, now you suddenly need to become a coach that asks questions rather than tells their people what to do or even step into a bigger extreme and become a learner that asks for help because you don’t know all the answers. It can be challenging, but to succeed in a new leadership role, you need to bring along a new identity that doesn’t come naturally just because your role description has changed.
When entering a leadership position, it requires you to personally develop to work differently – not simply just doing more work faster. The mistake most people make in entering a leadership position is thinking, “okay now I’m a leader, I’ve got so much more to do. I simply need to work more.” But, you need to start working differently and start looking at things differently.
This is where we come to very practical things, like the art of delegating. The essence of delegating is letting go of control. The challenge here is it redefines you from your old role from somebody who executes it to someone who mentors and supervises. This can be a difficult change, as instead of providing solutions to problems which have always made you feel worthy and safe, the leadership role is really about listening and asking different questions to support your team to get to the answers themselves.
Because we’re all pressed for time and deadlines, this approach can be very challenging and yet it is a long-term investment into your team, who then becomes independent, who then becomes the developed to deal with issues on the road, rather than the team, who remains the victim, who needs to be saved by the leader every time.
When undergoing the transition from a previous job into a new role as a leader, personal leadership development is key to assuming the position with confidence and ease. Personal leadership development consists of the internal work one does – including understanding what makes us tick, to lead us to clearer decision making.
During this process, we endeavour to meet different versions of ourselves; our illusions, beliefs and above all the narratives we spin. In doing this inner work, we create the opportunity to overcome inner obstacles which are holding us back from being the best leaders we can be and consequently to create new value for our world. The goal here is to disrupt ourselves and the foundations we know, through exploration and self-healing. This is something often overlooked and undervalued in the business world, but it is essential to be able to meet our world in a new, bigger, and bolder way. It is how a leader can successfully bring about intentional change.
Entering a new phase in your career can evoke the misconception that we must leave our old selves behind entirely to grow. As much as we need a new identity, part of it is to find room for our old story within our new one. In the context of leadership development, disclosing and embracing your old story via self-awareness is what makes room for the new one. Without this self-reflection, we will hardly become open to our actual leadership contribution through the process of unlocking our entire leadership potential.
We have to fully investigate and embrace our previous story, take ownership of a new one, and then bravely push forward to generate value through our job. This is what expanding our range means on the most practical level and it includes understanding and accepting both our light and shadow aspects. That allows us to be energised by them both, to grow strong and entire in what we call our full potential.
Once we begin to eagerly own our new story, we begin to add fresh worth to our surroundings. This means we are no longer bystanders, silent observers, or spectators worried if we have all the answers before we act. We are in the process of becoming contributors, which is essentially the definition of what it means to be a leader. The process of growth continues even after your old story becomes your new one, with many other fresh stories waiting in line for your future development and alongside your future leadership roles.
Zana Goic Petricevic is an internationally certified leadership coach and consultant. She is the founder of Bold Leadership Culture, and the author of Bold Reinvented: Next level leading with Courage, Consciousness and Conviction.
October
13/10/2025 - 17/10/2025 (All Day)(GMT+00:00)
The ground-breaking nationwide celebration of women in technology returns, featuring a week of dynamic online and
The ground-breaking nationwide celebration of women in technology returns, featuring a week of dynamic online and in-person events. Focused on career growth, networking, and innovation, this event continues to champion equality and empower women in the tech industry.
WeAreTechWomen is proud to present the second annual UK Women in Tech Week, taking place from October 13th to 17th, once again aligning with Ada Lovelace Day. This nationwide initiative brings together a vibrant line-up of virtual and in-person events celebrating the impact of women across the tech industry.
In partnership with leading organisations and Women in Tech networks, the week will offer inspiring panels, practical workshops, and meaningful networking opportunities. Through our website, attendees can easily book their spots for these events. Our master calendar for bookings will be released in the summer. Those who have registered their interest will receive priority booking.
Despite growing awareness, the sector still faces systemic challenges. Our upcoming Lovelace Report with Oliver Wyman has highlighted a number of issues around the broken systems that hinder the progression of women in the tech industry. Several reports over the past few years, including the Lovelace Report, cite that women are leaving the industry altogether. This talent drain is not only a loss of potential but is actively costing the UK economy billions of pounds each year.
With just 20% of the UK’s tech workforce made up of women—and with government commitments to scale the AI workforce—this is not the time to slow down. It’s time to step up.
For more information visit: women-in-tech-week.com
01nov09:0016:30KIN: Know. Inspire. Navigate | A Day for Women to Realign, Renew, and Rise
01/11/2025 09:00 - 16:30(GMT+00:00)
Henley Business School, Greenlands
Henley-on-Thames, RG9 3AU
Set on the tranquil banks of the River Thames, Henley’s historic Greenlands campus offers the perfect backdrop for a day of reflection, connection, and
Designed for early to mid-career women across industries who want practical tools they can use immediately, this one-day retreat follows the Kinspace KIN framework – Know, Inspire, Navigate – guiding you to:
This is not just a feel-good day. It’s sustainable learning – you will leave with your own action and implementation plan tailored to your life, so you can apply what you’ve learned immediately and keep building momentum long after the retreat.
In the afternoon, slow down and reconnect with your senses in a mindful pressed flower card crafting, writing to self and picture workshop. We’ll ask a few questions ahead of time so we can pair you by goals and stage, and tailor examples to your context. Then, step outdoors for a unique partner reflection in nature – partnering with both the landscape and each other to inspire deeper insight and grounded action.
To help you stay accountable and supported, you’ll have the option to join three monthly follow-up group sessions (at a separate price) designed to check in on your progress, troubleshoot challenges, and keep you moving towards your goals.
This is a confidential and supportive space with limited seats to ensure meaningful connection and participation.
Date: Saturday 1 November 2025
Time: 9:00 AM -4:30 PMT
Location: Henley Business School, Greenlands Henley-on-Thames
RG9 3AU
Price: £250 – Early Bird £200 until 10 September