
Article by Zana Goic Petricevic, entrepreneur, author and executive leadership coach
One thing I’m noticing while coaching individuals in the corporate arena is that leadership promotions normally come to them because they have been a fantastic executor, someone who is brilliant at getting work down. In a leadership role what’s expected of them has completely changed, but often their mindset is still thinking like a successful executor.
In a previous role, you may have been praised for a specific way of working – it might have been that you were good at getting work done fast, you knew every small detail and became an expert in all the intricate details to get the work done. The issue is, that something else is expected of you once you move into a leadership position – and because there is a lot on your plate to succeed in a new role your mindset needs to change. Often it is not about working more or faster, but rather working in a different way. And to be able to do so, there is a lot of self-awareness and personal development needed.
This can be hard; it means letting go of how you’ve always been doing your work and for which you have been praised for up until this point. Being praised for having everything under control, now you need to suddenly stop micromanaging. Getting recognition for being an expert that has all the answers, now you suddenly need to become a coach that asks questions rather than tells their people what to do or even step into a bigger extreme and become a learner that asks for help because you don’t know all the answers. It can be challenging, but to succeed in a new leadership role, you need to bring along a new identity that doesn’t come naturally just because your role description has changed.
When entering a leadership position, it requires you to personally develop to work differently – not simply just doing more work faster. The mistake most people make in entering a leadership position is thinking, “okay now I’m a leader, I’ve got so much more to do. I simply need to work more.” But, you need to start working differently and start looking at things differently.
This is where we come to very practical things, like the art of delegating. The essence of delegating is letting go of control. The challenge here is it redefines you from your old role from somebody who executes it to someone who mentors and supervises. This can be a difficult change, as instead of providing solutions to problems which have always made you feel worthy and safe, the leadership role is really about listening and asking different questions to support your team to get to the answers themselves.
Because we’re all pressed for time and deadlines, this approach can be very challenging and yet it is a long-term investment into your team, who then becomes independent, who then becomes the developed to deal with issues on the road, rather than the team, who remains the victim, who needs to be saved by the leader every time.
When undergoing the transition from a previous job into a new role as a leader, personal leadership development is key to assuming the position with confidence and ease. Personal leadership development consists of the internal work one does – including understanding what makes us tick, to lead us to clearer decision making.
During this process, we endeavour to meet different versions of ourselves; our illusions, beliefs and above all the narratives we spin. In doing this inner work, we create the opportunity to overcome inner obstacles which are holding us back from being the best leaders we can be and consequently to create new value for our world. The goal here is to disrupt ourselves and the foundations we know, through exploration and self-healing. This is something often overlooked and undervalued in the business world, but it is essential to be able to meet our world in a new, bigger, and bolder way. It is how a leader can successfully bring about intentional change.
Entering a new phase in your career can evoke the misconception that we must leave our old selves behind entirely to grow. As much as we need a new identity, part of it is to find room for our old story within our new one. In the context of leadership development, disclosing and embracing your old story via self-awareness is what makes room for the new one. Without this self-reflection, we will hardly become open to our actual leadership contribution through the process of unlocking our entire leadership potential.
We have to fully investigate and embrace our previous story, take ownership of a new one, and then bravely push forward to generate value through our job. This is what expanding our range means on the most practical level and it includes understanding and accepting both our light and shadow aspects. That allows us to be energised by them both, to grow strong and entire in what we call our full potential.
Once we begin to eagerly own our new story, we begin to add fresh worth to our surroundings. This means we are no longer bystanders, silent observers, or spectators worried if we have all the answers before we act. We are in the process of becoming contributors, which is essentially the definition of what it means to be a leader. The process of growth continues even after your old story becomes your new one, with many other fresh stories waiting in line for your future development and alongside your future leadership roles.
Zana Goic Petricevic is an internationally certified leadership coach and consultant. She is the founder of Bold Leadership Culture, and the author of Bold Reinvented: Next level leading with Courage, Consciousness and Conviction.

November
19nov10:0013:00MenoMinds – Free Training for Women in Business | Menospace & Minds That Work
19/11/2025 10:00 - 13:00(GMT+00:00)
Introducing MenoMinds – Free Training for Women in Business We’re excited to share MenoMinds, a fully funded programme created by Menospace and
We’re excited to share MenoMinds, a fully funded programme created by Menospace and Minds That Work, supporting women in business, freelancing, or entrepreneurship through the emotional and mental challenges of menopause.
Wednesday 19th November | 10:00am – 1:00pm (UK)
Live on Zoom | 💷 Free (funded by NEBOSH’s Social Purpose Programme)
Menopause can affect confidence, focus and wellbeing — MenoMinds helps you take back control with practical tools and a supportive community.
You’ll explore the CARE Framework:
Includes a digital workbook and invitation to monthly community groups on sleep, nutrition and stress management.
Freelancers, entrepreneurs, and women in small or micro-businesses (under 50 employees).
Facilitators: Haley White (Menospace) and Victoria Brookbank (Minds That Work)
19nov12:3018:00Masculinity in the Workplace - 2025 (Hybrid)
19/11/2025 12:30 - 18:00(GMT+00:00)
Conway Hall
25 Red Lion Square, London, WC1R 4RL
Brought to you by Token Man and The Hobbs Consultancy. Welcome to Masculinity in the Workplace, designed specifically to

Welcome to Masculinity in the Workplace, designed specifically to engage men with creating inclusive cultures. Marking International Men’s Day, the objective of our event is to give men both the reason and the skills to lean into the conversation, while also providing women and non-binary people with the confidence to engage more men in culture change. Because ultimately we can only make real change by working together.
Date: Weds Nov 19 2025
Time: 12.30pm to 6pm
Location: Conway Hall, 25 Red Lion Square, London, WC1R 4RL
Our speakers will share their insights and experiences, shedding light on the evolving dynamics of masculinity, leadership and culturein diverse work environments. You’ll have the chance to ask questions, participate in interactive sessions, and network with like-minded professionals.
The theme for this year is ‘Supporting Boys to Men to Role Models’. This year’s event will seek to understand the concerns and barriers that are in the way for boys and men, particularly looking at key inflection points in their lives. It will equip parents, leaders, friends and persons of significance in the lives of young men with the tools for self-reflection, effective role modelling and courageous conversations..
It will suggest that status-seeking and risk-taking behaviours are innate as boys become men, look at how this shows up for boys in 2025 and question what support could help these boys have a more positive initiation in to adulthood so that they are ready for the workplace. We know that there is a reverse gender pay gap and that schools aren’t preparing students in the same way to enter the professional workplace – what needs to be done?
We will look at the behaviours that are role modelled by men once they are in the workplace. Is it healthy for us to look for male role models, or is a search for positive behaviours more effective? What can we learn from how men are represented on screen and in the media? And what can we do to support our men once they are in the workplace?
This site is for the in-person experience. Otherwise you can register for the online version here.
FYI – lunch will not be provided

This event is for anyone passionate about creating more inclusive, equitable, diverse and human workplaces, and we welcome attendees of all identities and expressions.
Historically, our audience has included around 60% men and 40% women or non-binary people, with a wide range of roles and lived experiences.
This year, we’re especially keen to welcome CEOs, HRDs, CMOs, Inclusion & Diversity leaders, People & Culture teams, and anyone working to engage men more effectively in their organisations. Whether you’re a parent, people manager, or someone invested in systemic culture change, this event is for you.
By attending, you’ll be joining a growing community of people committed to reshaping masculinity, unlocking allyship, and building workplace cultures where everyone can thrive – from boys and young men to senior leaders and everyone in between.
Receive a 50% discount on an in person and virtual ticket below.
20novAll DayDigital Transformation Conference
20/11/2025 All Day(GMT+00:00)
Mercure London Earls Court
London
Ready to transform your business in the digital age? The upcoming Digital Transformation Conference UK promises an exceptional opportunity for leaders who want to accelerate change, embrace innovation and shape
Explore how industry leaders are redefining digital and business transformation. Learn proven strategies, gain fresh perspectives, and connect with peers shaping the future of technology and enterprise. Tactical & practical content to drive your transformation efforts.
Throughout the day, delegates can look forward to a diverse programme of content exploring every aspect of digital transformation, business change, and innovation. Hear best practices, lessons learned, and insights into real-world challenges from leaders driving progress across digital, technology and IT.
If you’re a C-suite leader, head of innovation, transformation or IT, this is the place to be. Whether you’re just starting your journey or looking to scale up, you’ll leave with fresh ideas, new contacts and a renewed sense of direction.
