She described how working eleven-hour days and most weekends is proving physically and emotionally costly to her. Yet despite this, she still doesn’t feel comfortable to push back or say no.
Do you recognise this in yourself or your colleagues? Even though many women have climbed the rungs into senior positions and enjoy successful careers, too many of us still find it difficult to say no.
Before I offer some practical suggestions on how to break this habit, let’s look at why saying yes is often the default position.
Because it’s easy to say yes
Just as you’re thinking I really don’t have time… there go my plans for the weekend… surely you could ask someone else!… that three-letter word is up in the air, well on its journey to your boss’s ear, and there’s no way to call it back.
To be liked
Hands-up if you consider yourself a people-pleaser. As children we were socialised to respect our elders, be polite and considerate. Some of us were taught that other people’s needs are more important than our own. And we were praised when we accommodated other people’s wishes.
For your professional development
Perhaps you see every request as a chance to develop new skills. Perhaps you’ve been told to raise your profile at work and become more visible so you get considered for future promotions. Saying yes to your boss is one way to do this.
The need to be needed
You might secretly like being the person your boss comes to first: the idea that they couldn’t survive without you. It’s a sign that you are trusted to do a good job. And you feel safer if you can feed the belief that you are indispensable.
If you’re finding it difficult to say no, it could be a sign that you’re experiencing the Super-Helper Syndrome – a compulsion to help others, even at the cost of neglecting your own needs. If that’s you, then it’s the result of some deeply held beliefs about why you should help everyone and why your own needs don’t matter. It’s by unpacking those beliefs that you can learn to protect your own boundaries without feeling guilty. That’s a bigger project, but for now, here are some tactics for you to build the courage to push back in a respectful manner.
Explain how you feel. Is it possible your boss doesn’t even know they are asking too much of you? If you haven’t been communicating assertively, they can’t be expected to know. If your boss is a reasonable person, explain your predicament, remind them you take pride in your work and want to be helpful. Then tell them that taking on this much impacts the quality of what you deliver. On the other hand, if your boss is a tyrant, you either need to stand up to them (see below for tips), or acknowledge that they’re unlikely to change. That leaves you with two choices, to put up with it, or quit.
Actively listen to their perspective: Use their words in your response to demonstrate you’ve understood: I can appreciate you are also under pressure at the moment
Don’t apologise: I’d like to help but I have an appointment at 18.30 and need to leave on time. If you need to, repeat your position (without apologising).
Redirect the request: The best person to help you with this would be X
Buy time: I’ll have to check my diary first, then get back to you
Use assertive non-verbals: Keep breathing, remain quite still (i.e. don’t fidget, flick your hair or nod in agreement), make good eye contact, use silences to your advantage. Low status body-language often compounds the problem for those who say yes too easily.
Believe it yourself: If you believe what you are saying without feeling guilty, it will all be more authentic and others will take you more seriously.
While saying yes to requests for help can benefit your career or self-esteem in the short term, it’s pretty clear that most of the other consequences for you are negative – you are the one who ends up suffering. It might help you to remember one thing when you are next being asked for help: your ultimate responsibility is not to your boss, is not your employer, is not to your team, it is to yourself… to looking after your own needs, protecting your own boundaries, and asserting your human rights. Because if you aren’t doing these things who is going to?
Jess Baker is a Chartered Psychologist and co-author of The Super-Helper Syndrome: A Survival Guide for Compassionate People (Flint Books, hardback, £18.99).
October
13/10/2025 - 17/10/2025 (All Day)(GMT+00:00)
The ground-breaking nationwide celebration of women in technology returns, featuring a week of dynamic online and
The ground-breaking nationwide celebration of women in technology returns, featuring a week of dynamic online and in-person events. Focused on career growth, networking, and innovation, this event continues to champion equality and empower women in the tech industry.
WeAreTechWomen is proud to present the second annual UK Women in Tech Week, taking place from October 13th to 17th, once again aligning with Ada Lovelace Day. This nationwide initiative brings together a vibrant line-up of virtual and in-person events celebrating the impact of women across the tech industry.
In partnership with leading organisations and Women in Tech networks, the week will offer inspiring panels, practical workshops, and meaningful networking opportunities. Through our website, attendees can easily book their spots for these events. Our master calendar for bookings will be released in the summer. Those who have registered their interest will receive priority booking.
Despite growing awareness, the sector still faces systemic challenges. Our upcoming Lovelace Report with Oliver Wyman has highlighted a number of issues around the broken systems that hinder the progression of women in the tech industry. Several reports over the past few years, including the Lovelace Report, cite that women are leaving the industry altogether. This talent drain is not only a loss of potential but is actively costing the UK economy billions of pounds each year.
With just 20% of the UK’s tech workforce made up of women—and with government commitments to scale the AI workforce—this is not the time to slow down. It’s time to step up.
For more information visit: women-in-tech-week.com
01nov09:0016:30KIN: Know. Inspire. Navigate | A Day for Women to Realign, Renew, and Rise
01/11/2025 09:00 - 16:30(GMT+00:00)
Henley Business School, Greenlands
Henley-on-Thames, RG9 3AU
Set on the tranquil banks of the River Thames, Henley’s historic Greenlands campus offers the perfect backdrop for a day of reflection, connection, and
Designed for early to mid-career women across industries who want practical tools they can use immediately, this one-day retreat follows the Kinspace KIN framework – Know, Inspire, Navigate – guiding you to:
This is not just a feel-good day. It’s sustainable learning – you will leave with your own action and implementation plan tailored to your life, so you can apply what you’ve learned immediately and keep building momentum long after the retreat.
In the afternoon, slow down and reconnect with your senses in a mindful pressed flower card crafting, writing to self and picture workshop. We’ll ask a few questions ahead of time so we can pair you by goals and stage, and tailor examples to your context. Then, step outdoors for a unique partner reflection in nature – partnering with both the landscape and each other to inspire deeper insight and grounded action.
To help you stay accountable and supported, you’ll have the option to join three monthly follow-up group sessions (at a separate price) designed to check in on your progress, troubleshoot challenges, and keep you moving towards your goals.
This is a confidential and supportive space with limited seats to ensure meaningful connection and participation.
Date: Saturday 1 November 2025
Time: 9:00 AM -4:30 PMT
Location: Henley Business School, Greenlands Henley-on-Thames
RG9 3AU
Price: £250 – Early Bird £200 until 10 September