HSBC’s Future of Consumer Demand report examines how the rapidly shifting landscape is changing the nature of international trade and creating opportunities for businesses.
The Consumer Demand report assesses how companies might need to re-think their strategies and evolve their offering to the consumers of the future.
Authored by Trajectory, the report takes insights from in-depth interviews with business thought leaders in addition to surveys of 90,000 consumers conducted between 2011 and 2015.
It draws conclusions about how businesses can best equip themselves for the opportunities that the future of consumer demand presents. It explores the changes in values, attitudes, aspirations and behaviours that are influencing purchasing patterns.
In addition to the quoted sources in this report, we have used a wide range of resources to inform our thinking, including information from respected international companies, consultancies, the media, clients and data banks.
