
Article by Monika Joshevska, Head of Operations, Sopro
This is how I have progressed throughout the company, and how Sopro has managed to reach 250 happy members of staff in six years. In this article, I will explain some key pieces of advice that I believe have shaped my career in order to help other leaders in supporting and developing female members of their teams.
Firstly, creating the right company culture is essential. It is important to me to put our people first, ensuring that our decisions are logically sound and that the process by which we make them is transparent. In particular, this transparency allows for higher well-being in the workplace; the team appreciates honesty in regard to key decisions and feel more supported as a result. It all contributes to employees having a greater belief in what they do and the impact their work has on both the company and its clients. This then trickles down the office structure, meaning that new starters or anyone who with a question has the opportunity to learn.
Secondly, as mentors and coachers, leaders must be supportive and genuinely believe in their team. During my first interactions with the Sopro founders, Ryan and Rob, it was very clear to me that we shared the same beliefs about work and life in general – which was key in establishing trust and working together— the relationship has been developing through the years and I have acquired a wealth of knowledge as a result. They are a true inspiration and pleasure to work with. I love i that I now occupy a role that has the opportunity and responsibility to do the same for those who have joined us since. For me, getting to know someone is key to driving their development. By doing so, you can tailor your coaching style to suit them, giving them the tools and confidence they need to excel in their role. It is all about the people, not yourself.
Finally, building relationships and truly caring is probably one of the most important aspects of leadership. It is vital you make time to talk with members of your team about their progress, no matter how busy you are. This opens up a world of opportunities and ability to switch between push and pull when leading. Also, don’tworry about being perceived as too tough sometimes. Whilst it may seem that way at times, your team will appreciate a mentor who genuinely cares for and understands them once they start to progress. At times, this will be difficult, but hard work pays off and coaching your team into tackling problems themselves will ensure great results all round. They develop as people and professionals and then they achieve new heights they never thought possible. Remember: when they achieve, so does the whole organisation.
It is certainly true that taking up a position in such a young company seemed like a risk at the time. However, this was counterbalanced by the opportunity it gave me to be involved, to help build a company. I am grateful for the experience as it has allowed me to keep on growing and hone my coaching so I can help people realize their full potential. I have learnt so much over the last 6 years and have met countless people who have inspired me to continue on this journey of personal growth.
 About the author
About the authorAfter joining email prospecting technology platform Sopro as their fourth member of staff, Monika rose through the ranks and is now Group Chief Operating Officer and Country Manager, responsible for 200 people in the Macedonia office. After many years of hard work, Monika has learnt how to optimise the workplace to ensure that women can thrive and grow.
October
01nov09:0016:30KIN: Know. Inspire. Navigate | A Day for Women to Realign, Renew, and Rise
01/11/2025 09:00 - 16:30(GMT+00:00)
Henley Business School, Greenlands
Henley-on-Thames, RG9 3AU
Set on the tranquil banks of the River Thames, Henley’s historic Greenlands campus offers the perfect backdrop for a day of reflection, connection, and
Designed for early to mid-career women across industries who want practical tools they can use immediately, this one-day retreat follows the Kinspace KIN framework – Know, Inspire, Navigate – guiding you to:
This is not just a feel-good day. It’s sustainable learning – you will leave with your own action and implementation plan tailored to your life, so you can apply what you’ve learned immediately and keep building momentum long after the retreat.
In the afternoon, slow down and reconnect with your senses in a mindful pressed flower card crafting, writing to self and picture workshop. We’ll ask a few questions ahead of time so we can pair you by goals and stage, and tailor examples to your context. Then, step outdoors for a unique partner reflection in nature – partnering with both the landscape and each other to inspire deeper insight and grounded action.
To help you stay accountable and supported, you’ll have the option to join three monthly follow-up group sessions (at a separate price) designed to check in on your progress, troubleshoot challenges, and keep you moving towards your goals.
This is a confidential and supportive space with limited seats to ensure meaningful connection and participation.
Date: Saturday 1 November 2025
Time: 9:00 AM -4:30 PMT
Location: Henley Business School, Greenlands Henley-on-Thames
RG9 3AU
Price: £250 – Early Bird £200 until 10 September
01nov10:0018:30The ADHD & Women Summit - London | Seed Talks
01/11/2025 10:00 - 18:30(GMT+00:00)
Woolwich Works
11 No 1 Street London SE18 6HD
A one-day series of talks and workshops from world-leading experts. Learn about ADHD and the distinct ways women
Learn about ADHD and the distinct ways women experience it from leading experts at this groundbreaking conference.
Research shows that in childhood, boys are diagnosed with ADHD 3-4 times more than girls. By adulthood, the ratio evens out to nearly 1:1 highlighting how girls and women with ADHD are often misdiagnosed and misunderstood in the medical framework.
With increased diagnoses and growing strains on the NHS and other support services, the ADHD & Women Summit aims to increase awareness and knowledge on the specific issues women with ADHD face.
This will be Seed Talks’ largest event to date, with our best speakers, most engaging workshops and favourite partners all in one space.
👭 Connect and network with like-minded individuals
🧬 Discover practical strategies for navigating life with ADHD
🎓 Hear from leading experts – including those with lived experience and those working in the field
👩🏫 Immerse yourself in a full day of talks and workshops
