
Article by Dr Catherine A. Baudino
This resulted in an online research carried out by Mortar Research among 1,014 men and 1,024 women in the UK. The results were most interesting:
These findings led me, in turn, to reflect further on what techniques both men and women can develop to overcome this “reluctance” to ASK and can be best summarised in the slogan.

1. First and foremost, and even if you do nothing else, rid yourself of any emotions relating to your request.
Emotions come in the way of any statement and take away clarity. I know this sounds harsh and cold, but a hysterical or tearful request is not going to get you anywhere. You need to convey your message in a tone which will best communicate your request.
2. Realise you have nothing to lose – what is the worst that can happen? The boss says “No”. There’s no need fretting about what might happen, concentrate on what you can control – namely, the delivery of your message.
Do not concern yourself about a refusal, and in particular, do not take it personally. It is the proposal which is being rejected – not yourself!
3. List the reasons that justify your request:
As a part of your request, expressed in a logical tone, you also need to:
4. Decide on the best time and place to ask.
Timing is everything. If your boss is not a morning person or is on a trip overseas, I dare to suggest that this might not be the best time to get their attention.
5. Practice delivering your request. Ensure it is rational, and logical. Practice and practice again to yourself in front of the mirror and, if possible, in front of a trusted friend or coach.
6. Bear in mind, after all, that your pay rise or promotion may be have to be submitted to the Finance Director to OK your boss’s approval.
7. And if you are still unsure, always remember your boss may not be aware that you feel underpaid/undervalued, unless you TELL them. Bosses are not mind-readers. SO ASK!
Dr Catherine A Baudino is an executive coach and author of Stepping Into My Shoes. For more information on her book, go to: https://drcatherinecoaching.com/book/
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November
27/11/2025 14:00 - 17:00(GMT+00:00)
Introducing MenoMinds – Free Training for Women in Business We’re excited to share MenoMinds, a fully funded programme created by Menospace and
We’re excited to share MenoMinds, a fully funded programme created by Menospace and Minds That Work, supporting women in business, freelancing, or entrepreneurship through the emotional and mental challenges of menopause.
Thursday 27 November | 2pm – 5pm (UK)
Live on Zoom | 💷 Free (funded by NEBOSH’s Social Purpose Programme)
Menopause can affect confidence, focus and wellbeing — MenoMinds helps you take back control with practical tools and a supportive community.
You’ll explore the CARE Framework:
Includes a digital workbook and invitation to monthly community groups on sleep, nutrition and stress management.
Freelancers, entrepreneurs, and women in small or micro-businesses (under 50 employees).
Facilitators: Haley White (Menospace) and Victoria Brookbank (Minds That Work)
