Amy Cashman | Executive Managing Director, Kantar Insights, UK & Ireland

Amy CashmanAmy leads the UK & Ireland Insight Division of Kantar, the world’s leading data, insights and consulting company.

A graduate from the London School of Economics, her interest in numbers and human behaviour led her into an insight career where she enjoys helping brands interpret people’s actions and leveraging that for growth. She has won numerous awards for her work including AURA’s ‘Best Agency Speaker’ as well as the MRS ‘Best B2B research’ award twice for her work into the needs of SMEs in the UK. Amy is a champion of Kantar’s research to help businesses better understand women as customers including speaking on BBC Radio 4 Women’s Hour about how financial brands were missing out on a potential £130bn revenue opportunity by failing to effectively engage women. She also champions I&D internally at Kantar, chairing the UK’s I&D steering committee and actively driving for the 50:50 gender spilt now seen at senior leadership levels in her division. She is passionate about making the Insights industry more diverse which has led to Kantar partnering with organisations such as 10,000 Black Interns, Migrant Leaders and Evenbreak to widen access to under-represented groups in the industry. A keen advocate of flexible working, Amy blends her work life with spending time with her three children, travelling, baking, practicing yoga, skiing and watching Strictly Come Dancing.

What one action would you like to see organisations, or the government take to drive gender equity?

Normalising a shared approach to parental leave and caring responsibilities more generally. We will not make the progress we need in gender equity in the workplace if the burden stays on one set of shoulders.