Avivah Wittenberg Cox | CEO of 20-first

Photograph of Avivah Wittenberg-Cox

As CEO of 20-first, Avivah has over 20 years experience as a consultant and coach helping companies adapt to major 21st century shifts.

She has advised global CEOs, leadership teams and Executive Committees across more than 40 countries on gender longevity and culture balance across a wide range of sectors – from FMCG and financial services to pharmaceuticals and tech. She is a regular contributor to FORBES and the HARVARD BUSINESS REVIEW, hosts the longevity-focused podcast 4-QUARTER LIVES, and writes the weekly substack ELDERBERRIES. She has lectured at INSEAD and HEC, has spoken at events ranging from TED, the Economist Conferences, THE DRUCKER FORUMWIN and THE WOMEN’S FORUM. Her books range from those focused on strategic leadership issues, like Why Women Mean Business and Seven Steps to Leading Gender Balanced Businesses, to those on more personal contexts, like Late Love: Mating in Maturity. She is a Harvard ALI Fellow and has an MBA from INSEAD. She has three passports but now lives in London with her sculptor/consultant husband and visits her two grown, gender-balanced children, a son and daughter in Dakar and New York.

What one action would you like to see organisations, or the government take to drive gender equity?

Broad-based high-quality public child and elder care. Would have biggest impact on women, ageing, demographics and economic performance.