Procter & Gamble (P&G) are pushing for gender equality with the #WeSeeEqual campaign ahead of International Women’s Day.
P&G have joined forces with Badger & Winters to create the new video campaign to showcase that gender equality and diversity.
Badger & Winters already have one successful campaign behind it. The #womennotobjects campaign helped to draw attention to sexist adverts which objectify women.
The #WeSeeEqual video challenges stereotypical male and female roles and features dads changing nappies, mums coming home from work and stay-at-home dads. It also shows girls studying science, mathematics and sports and a woman asking for a pay rise.
The video campaign comes just days before International Women’s Day. Each year International Women’s Day (IWD) is celebrated on March 8, with the first day being held in 1911. Thousands of events occur to mark the economic, political and social achievements of women. Organisations, governments, charities, educational institutions, women’s groups, corporations and the media celebrate the day.
Speaking to Refinery29, P&G spokesperson Tressie Rose said, “We’re aspiring to create a better world for everyone.”
“We want a world that’s free from gender bias and with equal representation and an equal voice for women and men.”
“It’s a big aspiration.”
“But we hope that the #WeSeeEqual video will hopefully spark conversations and will continue some great discussions and progress.”
