Article provided by Sue France FCIPD, INLPTA
I believe to some extent that could be true today of some Assistants and I also believe many Assistants are super proactive in being prepared well in advance for all eventualities, taking the lead, forward thinking, enthusiastic, energetic, thoughtful, passionate about having a proactive attitude to be motivated as well as motivating others and above all ready to take action.
To be proactive you need to know and understand your “why” – your purpose, be able to manage up, think on behalf of your boss, play devil’s advocate, challenge your boss’s thinking as well as your own by looking at things from different perspectives, manage your own time as well as the time of your boss, anticipate the team’s needs, be solution oriented, take ownership, be accountable and thereby demonstrating your full value.
Schedule “thinking time”, whether it is for strategic thinking, thinking about how you can solve problems, how you can add value, thinking about how you could improve processes and procedures or even thinking about your own career etc. Once you have thought of some ideas, suggestions, insights, a different way forward, a way to improve things as well as how to change things for the better and save time and costs; then you need to make a decision about what you are going to do using critical thinking skills.
Questioning is the key to critical thinking and you need to question everything. Through questions you get to explore the deep layers of meaning and reasoning that may otherwise go unnoticed.
Thinking time will include setting goals as well as thinking about any obstacles that may occur and thinking about how you can get around these, then if and when you do hit obstacles you already have an advantage in solving them and less likely to give up.
Once you have spent time thinking and decided on your way forward then you need the confidence to stand up and speak out and take action. Confidence comes from understanding and loving yourself first which means you need to get rid of your limiting beliefs. Your positive self talk is important, listen to what you say to yourself and change negative thoughts to positive ones. Keep a ‘kudos’ file of all the things you have done well to boost your confidence when required.
Once you have thought about what you want to do and made the decision on the best way forward and found your confidence, then you need the dedication to act, accountability and pertinacity to never give up. If you wait for motivation first, you may never get started. Instead, you need to use your dedication to act, no matter how you feel and then motivation will follow.
Choose a proactive attitude and concentrate on what you can control and influence and achieve results for yourself, your executive and your organization. Grasp opportunities that come your way and make opportunities for yourselves. Know it’s down to you to be accountable for delivering the right work, on time and to the best of your ability.
Ask questions, actively listen, make notes. Make your presence known especially when working remotely and communicate your thoughts and ideas and ask for feedback.
Be aware of the wider world and not just the area you work in eg other departments/offices/organizations including the organizations of your customers and clients. Be aware of PESTLE – what is going on in politics, economics, social, technology, legislation and environmental matters that may affect you and your organization.
Look at your personal as well as organizational systems, processes and procedures and discover where you can improve on them, saving time and costs. Think of solutions for ad hoc problems as they occur. Be prepared for the unexpected and be resourceful.
Having effective time management skills is paramount to enable you to think and act proactively.
Sue is passionate about the development of Assistants having been one for over 30 years and was The UK Times Crème/DHL PA of the Year. She was the training manager at a global firm, responsible for the development of 600 UK EAs and has owned her own training company since 2009 working in over 35 countries with thousands of assistants. She is an expert International Motivational Trainer, coach and conference Chairperson. Sue is an award-winning author of 2 best-selling books: “The Definitive Executive Assistant & Managerial Handbook 2nd Edition” and “The Definitive Personal Assistant & Secretarial Handbook 3rd edition. She is a Qualified Learning & Development Practitioner and coach with a post graduate diploma in Human Resource Management. She is a Fellow of the Chartered Institute of Personnel & Development, a Certified behavioural profiling practitioner and a Certified Neuro Linguistic Programming Master Practitioner. Sue is a neuroscience enthusiast and loves teaching how to maximise your brain for excellence. She is also an Editorial board member of ‘Executive Support’ magazine
Sue would love to hear from you at [email protected] or visit www.suefrance.com
October
13/10/2025 - 17/10/2025 (All Day)(GMT+00:00)
The ground-breaking nationwide celebration of women in technology returns, featuring a week of dynamic online and
The ground-breaking nationwide celebration of women in technology returns, featuring a week of dynamic online and in-person events. Focused on career growth, networking, and innovation, this event continues to champion equality and empower women in the tech industry.
WeAreTechWomen is proud to present the second annual UK Women in Tech Week, taking place from October 13th to 17th, once again aligning with Ada Lovelace Day. This nationwide initiative brings together a vibrant line-up of virtual and in-person events celebrating the impact of women across the tech industry.
In partnership with leading organisations and Women in Tech networks, the week will offer inspiring panels, practical workshops, and meaningful networking opportunities. Through our website, attendees can easily book their spots for these events. Our master calendar for bookings will be released in the summer. Those who have registered their interest will receive priority booking.
Despite growing awareness, the sector still faces systemic challenges. Our upcoming Lovelace Report with Oliver Wyman has highlighted a number of issues around the broken systems that hinder the progression of women in the tech industry. Several reports over the past few years, including the Lovelace Report, cite that women are leaving the industry altogether. This talent drain is not only a loss of potential but is actively costing the UK economy billions of pounds each year.
With just 20% of the UK’s tech workforce made up of women—and with government commitments to scale the AI workforce—this is not the time to slow down. It’s time to step up.
For more information visit: women-in-tech-week.com
01nov09:0016:30KIN: Know. Inspire. Navigate | A Day for Women to Realign, Renew, and Rise
01/11/2025 09:00 - 16:30(GMT+00:00)
Henley Business School, Greenlands
Henley-on-Thames, RG9 3AU
Set on the tranquil banks of the River Thames, Henley’s historic Greenlands campus offers the perfect backdrop for a day of reflection, connection, and
Designed for early to mid-career women across industries who want practical tools they can use immediately, this one-day retreat follows the Kinspace KIN framework – Know, Inspire, Navigate – guiding you to:
This is not just a feel-good day. It’s sustainable learning – you will leave with your own action and implementation plan tailored to your life, so you can apply what you’ve learned immediately and keep building momentum long after the retreat.
In the afternoon, slow down and reconnect with your senses in a mindful pressed flower card crafting, writing to self and picture workshop. We’ll ask a few questions ahead of time so we can pair you by goals and stage, and tailor examples to your context. Then, step outdoors for a unique partner reflection in nature – partnering with both the landscape and each other to inspire deeper insight and grounded action.
To help you stay accountable and supported, you’ll have the option to join three monthly follow-up group sessions (at a separate price) designed to check in on your progress, troubleshoot challenges, and keep you moving towards your goals.
This is a confidential and supportive space with limited seats to ensure meaningful connection and participation.
Date: Saturday 1 November 2025
Time: 9:00 AM -4:30 PMT
Location: Henley Business School, Greenlands Henley-on-Thames
RG9 3AU
Price: £250 – Early Bird £200 until 10 September