I was recently invited to share my knowledge on personal brand with students at the University of Warwick for the launch of #HERinnovationcollective – a Warwick Enterprise programme for female students interested in understanding and embracing a career or business in innovation. The students were energised, engaged and interactive yet they were already asking similar...Read More

Customers, clients and employees expect to see a transparent and human side from businesses and their leaders. This shift in expectation has already taken place and the internet provides the perfect platform for anyone and everyone to make it happen. Regardless of age, location or experience, you have an opportunity to bring a much-needed human...Read More

Due to severe overuse, authenticity seems to have lost its way. It’s doing the rounds in the workplace, on personal blogs and in the media. Everyone wants to be authentic – although I’d question whether some even understand its meaning. I’m not known for my love of going mainstream so I’ll often use humanness over...Read More

Do I believe Blue Monday is the most depressing day of the year? No, depression isn’t something that only happens on the third Monday of each January. Do I believe it’s as good a day as any other to have a transparent, honest conversation about mental health? Absolutely! Depression doesn’t discriminate, it doesn’t favour social...Read More

Whether you’re at the start your career and aren’t sure what you want direction you would like your working life to take, in the middle of your career and not sure you’re on the right path, or later in your career placing a higher value on legacy projects and purpose over profit; you are more...Read More

You’ve probably already Googled everyone from your online dating matches to your prospective employer. But did you ever stop to think that they can just as easily run a search on you too? If you’ve recently applied for a job or set up a meeting with a potential client, it’s highly probable that someone is...Read More

“Attract people by the qualities you display. Keep them by the qualities you possess” You probably don’t need me to tell you how important first impressions are in all areas of life but are you aware that when you first meet someone, you have a seven second window? Seven seconds! This minuscule “first impression window” puts...Read More

It is my belief that personal branding can redress the balance for women in business. As someone who builds personal brands, I love spotting trends and patterns. Although my methodology doesn’t change, the approach and output can vary greatly depending on the client but one thing I’ve noticed time and time again is the questions...Read More