Event Type 2: Virtual/Online

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

In this session, attendees will learn what Tina does to plan, create, distribute and repurpose her digital media content to optimise and maximise her time and resources. By learning these top tips you will be able to streamline your social media, digital marketing and content marketing strategies.

In this webinar you will learn:

• The importance of a content plan
• How to create an effective content plan
• Why creating content in bulk will save you time and money
• How to streamline your content creation and distribution
• The art of repurposing content
• What content you can repurpose, how and when
• Tips, tools and techniques for making it all just that little bit easier
• Tina’s unique framework for getting the most out of your content planning
• and much more…

We’ve set aside an hour and a half for this overview webinar which will help you start thinking about how you can better streamline and be more effective with your digital marketing. There will be an opportunity to ask questions throughout.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.

About Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award-winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career, Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well-known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.

Reserve your spot here.

An online clinic where you can have all your questions about your women’s health symptoms answered.

• Are you looking for natural ways to reduce your period pains?
• Want to look at alterantives for HRT?
• Looking to avoid surgery?
• Just want to understand more about your periods?

You can ask your questions live in the chat or submit them beforehand. And don’t worry if you can’t make the live session because everyone who registers will be sent a replay link.

Reserve your spot here.

In a pivotal event of Black Inclusion Week, “Empowering Black Health and Wellbeing” will address the critical and often overlooked aspects of health within the Black community. This comprehensive event will bring to the forefront discussions around maternal health, menopause, black male health, and mental health, all under one umbrella, aiming to uplift and educate on these vital issues.

Why Attend? Participants will be engaged in a series of expert-led discussions, workshops, and interactive sessions focusing on:

• Maternal Health: Exploring the disparities in maternal care and outcomes for Black mothers, and identifying strategies for improving maternal health services and support.
• Menopause: Addressing the unique experiences of Black women navigating menopause, including discussions on symptom management and healthcare advocacy.
• Black Male Health: Confronting the specific health challenges faced by Black men, from hypertension and heart disease to culturally competent medical care.
• Mental Health: Breaking down the stigma surrounding mental health in the Black community, with a focus on access to mental health services, community support systems, and holistic wellness practices.
• Preventative Health Measures: Educating on the importance of preventive care, regular health screenings, and lifestyle choices that contribute to long-term wellbeing.

By attending, you’ll gain:

• Actionable Knowledge: Learn from healthcare professionals about managing health conditions prevalent in the Black community.
• Empowerment in Healthcare: Understand how to advocate for yourself and your loved ones within the healthcare system.
• Community Support: Connect with others to build a supportive network focused on health and wellness.
• Resources and Tools: Discover resources for mental and physical health tailored to the Black experience.
• Holistic Perspectives: Embrace a holistic approach to health that includes traditional practices and modern medicine.

Confirmed speakers for this engaging event:

Host:

• Bernadette Thompson OBE

Panellists:

• Alex Holmes
• Kareen Griffiths
• More speakers to be announced

Who is this event for: This event is crucial for healthcare providers, patients, caregivers, activists, and anyone invested in the health equity of the Black community. It’s an opportunity to come together, learn from each other’s experiences, and build pathways to a healthier future for all.

Join us to be part of empowering the community towards better health and wellbeing.

Reserve your spot here.

Following the success of our sold-out Building a Career in Women’s Health workshops, and after a short break to focus on our own health, we’re thrilled to be back hosting it again!

Working in women’s health is an incredibly exciting, innovative, ever expanding and passionate industry filled with opportunity and potential, but knowing where to start when wanting to build or pivot into a career in women’s health can be overwhelming and daunting. Well, not anymore!

• Are you early in your career or looking to start a career in women’s health after you graduate in 2024?
• Have you been working for some time but are now looking to pivot into women’s health, or you already work in women’s health but are looking to get a new role or start a business in 2024?
• Have you experienced challenges with women’s health personally and it’s making you question where you’re at in your career and you’re exploring pastures new?
• Do you want to connect with others going through a similar experience to share, learn and grow together?

Join this engaging, practical and fun interactive workshop with Rebekah Lloyd, women’s health and careers expert and founder of This Independent Life, and you’ll walk away with:

• A clear understanding of why you want to work in women’s health
• Clarity and definition of what you want to do and offer in women’s health, and how to communicate it with confidence
• Guidance on how to build and elevate your personal brand to stand out in the women’s health space
• Motivation to authentically put yourself out there online and in-person
• Connection and support from Rebekah, and others in the group, to help you get the role of your dreams!

This session will be recorded and shared with all attendees after for future reference and to make it accessible to people with conflicts or who are in different time zones.

Why Rebekah Lloyd and This Independent Life?

In 2022, Rebekah quit her senior job leading an independent healthcare communications and consultancy in London to start TIL. She’s now a women’s health advocate, speaker and advisor, event and podcast host, and thought leader in the women’s health space. She knows first-hand what it’s like to have a passion and desire to work in women’s health without knowing where to start, and is now passionate about helping others to do the same. Her clients include global organisations such as UNiDAYS, whistles, Schroders, University of Oxford and Imperial College London, she’s been featured in The Guardian, Nasdaq, Cosmopolitan and Stylist, and she leads and advises on a variety of women’s health initiatives, including workplaces, universities, charities, research, and start-ups. She’s educated 1000’s across the world and collaborates with renowned institutions, brands and leaders across the women’s health industry, such as for her annual, first-of-its-kind, Future of Endometriosis Conference in London. A Biomedical Science graduate, she’s an experienced creative leader and facilitator across the healthcare space having worked in research, the NHS, pharmaceuticals, communications and consultancy, and having lead, launched and grown international multi-million dollar accounts, brands and teams.

Reviews from our previous Building a Career in Women’s Health workshop!

• “I can’t recommend this workshop enough – not just what you learn but how you shape women’s health careers and the brilliant people you meet”
• “Really informative and engaging, but also honest and relatable. You really normalised some of the challenges and I loved that you talked about internal barriers to success like imposter syndrome and how to manage these”
• “Rebekah communicated key concepts in such a clear and confident way – I feel hopeful, empowered and a step closer to my goals each TIL event :)”

This will be a safe space for learning and is open to anyone regardless of your background, all are welcome (including allies, babies and animals!) If you’d like to join but can’t afford it right now please get in touch and we’ll see what we can do to support.

We look forward to welcoming you there and to supporting you in building a thriving women’s health career in 2024 and beyond!

Rebekah,

Founder of This Independent Life

Rebekah Lloyd is a women’s health and careers expert, speaker and advisor, event and podcast host, and founder of This Independent Life. After experiencing burnout and chronic pain, a 10-year delayed endometriosis diagnosis, and the resulting career and financial challenges, she started This Independent Life to help all people to achieve health, wealth and fulfilment in life. She delivers talks, events and consulting for workplaces and universities, research institutes and startups, and communities. She is a UN Women UK delegate and is dedicated to using business as a force for good, her clients including global organisations such as Barclays, National Trust, UNiDAYS, Whistles, University of Oxford and Imperial College London. She hosts an annual first-of-its-kind global conference on the Future of Endometriosis and Women’s Health, has been featured internationally including The Guardian, Stylist and Nasdaq, and was recently invited to advise the UK Parliament Women and Equalities Committee on women’s health as a result of her work that was broadcast globally via the BBC.

Reserve your spot here.

Kingswood Group invite you to join our topical webinar.

We explore the main health issues affecting women.

Date: Wednesday, 11th September 2024

Time: 12.30PM – 1.30PM

Where: Online

Join Sue Porter from the Wellbeing Clinic.

In this lunchtime seminar we will explore the main health issues affecting women including female cancers (particularly breast, ovarian, and cervical cancer), heart disease, menopause, osteoporosis, and dementia.

We will discuss symptoms to be aware of, preventative checks, and how to self-check for some conditions. Due to the indisputable health inequalities surrounding women’s health, this seminar is a must-watch for all women.

Reserve your spot here.