Event Type : Networking

Learn all the secrets of how Tina Calder at Excalibur Press repurposes content to maximise budgets and resources.

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 28 years and has worked with a number of thought leaders over the years.

In this session, attendees will learn what Tina does to plan, create, distribute and repurpose her digital media content to optimise and maximise her time and resources. By learning these top tips you will be able to streamline your social media, digital marketing and content marketing strategies.

In this webinar you will learn:

• The importance of a content plan
• How to create an effective content plan
• Why creating content in bulk will save you time and money
• How to streamline your content creation and distribution
• The art of repurposing content
• What content you can repurpose, how and when
• Tips, tools and techniques for making it all just that little bit easier
• Tina’s unique framework for getting the most out of your content planning
• and much more…

We’ve set aside an hour and a half for this overview webinar which will help you start thinking about how you can better streamline and be more effective with your digital marketing. There will be an opportunity to ask questions throughout.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.

About Tina Calder

Excalibur Press founder and chief vision officer began her career in journalism where she became an award-winning showbiz and business reporter with nearly three decades of a career behind her.

Throughout her journalistic career, Tina was not only fascinated by the commercialisation of the media but was an editor and writer of columns and advertising supplements for a range of well-known media including the Daily Mirror, Belfast Telegraph, Sunday Life, Sunday World, Sunday People, Sunday Mirror, News Letter, Derry Journal and many more.

Tina has also been an editor for trade publications such as the Licensed & Catering News, Retail Grocer, Shopping Centre Ireland, Taste of Ulster and more recently Specify Magazine.

During her 20 year journalism career Tina was also a publicist and PR specialist working predominantly with celebrities and the hospitality and tourism industry..

In her career Tina has also been a broadcast commentator for BBC Radio Ulster, BBCNI, U105, UTV, RTE, Citybeat, Cool FM, Downtown Radio and many more…She is currently a co-owner and broadcaster for Belfast 247 radio station and has been a contributor to NVTV for over 20 years.

In recent years after founding Excalibur Press, Tina has become an expert in sales conversion copywriting as well as a thought leadership, brand storytelling, content and marketing strategist, trainer and speaker. More recently Tina has specialised in supporting and training clients in using AI in their marketing and copywriting.

Having created a unique marketing and communications framework and new techniques for Excalibur Press, Tina specialises in helping businesses communicate their message to their target audience in the right manner, on the right platform, at the right time.

Using her experience and expertise Tina helps clients understand the importance of an effective publicity and communications management strategy that will maximise their profile, raise awareness and increase sales performance.

Tina uses her own unique and creative approach to stimulate innovative thinking and idea creation which goes beyond the traditional corporate constraints while keeping a focus on strategic objectives.

With clients spanning industries and sectors from hospitality & tourism, construction & engineering and health & beauty to third sector, public sector and business services, Tina prides herself in being able to apply her journalistic instincts, skills and research capabilities to deep dive into any industry.

Tina is also mum to Logan, has ADHD and still insists on having a pen and paper everywhere she goes.

Reserve your spot here.

Join us to explore practical strategies for closing gender gaps and championing inclusive management practices.

The #1  Business & Tech Event series for Women in the UK

Inspiration – Recruitment – Progression

Women in Business & Tech Expo, 4-5 June 2024, Manchester Central is the industry-leading hiring event for those who aspire to thrive in their professional careers and grow their businesses.

The award-winning female-led event provides inspiration, guidance, recruitment opportunities, and services to supercharge your professional journey at all stages within the technology and business sectors.

Offering two editions across the UK, Women in Business & Tech Expo has fast become one of the go-to events for organisations and professionals to diversify their teams, develop commercial growth strategies, attract new recruits and meet like-minded partners.

Manchester is the largest and fastest-growing economy outside of London

Powering the North, for women at any stage of their career, this new event will enable exhibitors, sponsors and partners to expand their reach across both Northern and Southern regions of the UK.

Home to a thriving £5 billion digital ecosystem, Manchester is officially the UKs Top Digital Tech City. From start-ups to SMEs to global brands including Google, Boohoo, The Hut Group, AO.com, BBC, IBM, Cisco and Microsoft, Manchester has more than 10,000 digital and tech businesses.

Women in Business & Tech Expo offers visitors the opportunity to…

• find employers that empower their female workforce
• learn how to progress in tech or enter the field
• discover companies invested in the success of women at work
• connect with companies that champion women
• launch a new business or franchise
• explore new career options when returning after a break
• examine franchise opportunities to fit your life goals
• learn how retraining, upskilling, and reskilling could change your career path

Register for your free ticket

Welcome to the WeAreTech Festival – where empowerment meets innovation, and diversity thrives in the heart of technology.

Following the resounding success of our inaugural year, we are thrilled to announce the return of the WeAreTech Festival for its second edition. As a hybrid event dedicated to empowering women in technology, our festival continues to break barriers and redefine industry norms. This year promises an even more exhilarating experience as we bring together women from diverse backgrounds and experiences to share knowledge, inspire one another, and create new opportunities for growth and advancement in the tech industry.

The WeAreTech Festival is a beacon of inspiration for women in the tech industry, urging them to confidently stride forward in their careers. Our goal is simple yet profound: to inspire and motivate every attendee to take bold steps towards their professional aspirations.

Throughout the day, you’ll have unparalleled access to the wisdom and insights of senior leaders in the tech field. Engage with thought-provoking discussions through our panels, where you can contribute your perspectives and glean invaluable knowledge from industry experts.

But that’s not all. The afternoon sessions are designed to put you in the driver’s seat of your learning journey. Tailor your experience to your needs and interests, shaping your path towards growth and success in the tech world.

And let’s not forget the added perks of speed networking and mentoring. Connect with like-minded individuals, forge meaningful relationships, and gain invaluable guidance from seasoned professionals who are eager to support your journey.

At the WeAreTech Festival, we believe in empowering women to embrace their potential and seize every opportunity that comes their way. Join us, and let’s embark on this transformative journey together.

Reserve your spot here.

Celebrating Women’s Voices: UnderOne Festival Announces Lineup of Inspiring Female Speakers for July Event

Northampton, 6^th March 2024:  As the world comes together to celebrate International Women’s Day, UnderOne Festival, proudly supported by Warner Bros. Discovery, has announced a dynamic lineup of female speakers who will take the stage at the University of Northampton, 24^th – 25^th July 2024. From visionary entrepreneurs to global leaders and change-makers, these women represent a diverse range of backgrounds and perspectives, united by their commitment to driving positive change and empowering others.

“To coincide with International Womens’ Day, we are thrilled to announce our lineup of global speakers for the UnderOne Festival,” said Dr Asif Sadiq MBE, Chief DEI Officer at Warner Bros. Discovery and Advisory Board member at UnderOne Festival.  “These remarkable women are leaders in their fields, trailblazers in their communities, and champions of diversity and inclusion. We are honoured to have them join us and share their insights, experiences, and visions for a more equitable and inclusive world.”

Among the highlights of the festival’s lineup are:

• Professor Anne-Marie Kilday: Professor Anne-Marie Kilday is Vice-Chancellor and Professor of Criminal History at the University of Northampton.  As Vice-Chancellor, she brings visionary leadership and a commitment to excellence in education, research, and community engagement. Professor Kilday’s passion for advancing knowledge and fostering innovation has made her a respected figure in higher education, inspiring students, faculty, and stakeholders alike. Her dedication to academic excellence and inclusive leadership continues to drive positive change and shape the future of the University of Northampton and beyond.

• María del Mar Galcerán Gadea: María del Mar Galcerán Gadea made history as the first politician with Down syndrome to secure a seat in the Corts Valencianes. Her groundbreaking achievement marks a significant milestone in the realm of political inclusivity and representation. María brings a unique perspective and unwavering determination to her role, advocating for the rights and inclusion of individuals with disabilities. Her historic election serves as a beacon of hope and inspiration for marginalised communities worldwide, showcasing the power of perseverance and breaking barriers in pursuit of equality and representation. Highlighting her inspiration for participating in this global event, Maria said, “My interest in participating in this event is to be able to transmit my personal experience and send encouragement and strength to families with children with disabilities and to people with disabilities themselves so that they fight to achieve their challenges, their goals because having a disability does not mean that we do not have abilities.”

• Sanchia Alasia: Sanchia Alasia is a multi-award-winning and distinguished global Equity, Diversity and Inclusion (EDI) practitioner, public speaker, and community change-maker with a reputation for driving systematic and sustainable change towards fostering inclusive environments. Currently Head of Equality, Diversity and Inclusion at London South Bank University, Sanchia said, “I was inspired to speak at the UnderOne Festival as I want to motivate others to innovate and develop their business values, into a healthy inclusive culture.”

• Lucile Kamar: As former Head of Diversity and Inclusion at ITN, Lucile is a forward-thinking and award-winning Diversity & Inclusion leader, Keynote Speaker and Leadership Coach, with over a decade of experience leading diversity and inclusion in male-dominated industries.

Lucile commented: “In a world where there’s information overload, the UnderOne Festival’s carefully curated agenda as well as the diverse range of expert speaker in their field promises a meaningful and uplifting event”

• Samantha Owo: Samantha is a Senior Diversity, Equity, and Inclusion Lead at Lloyds Banking Group, the first FTSE company to establish gender and ethnicity goals to improve the representation of women, Black, Asian, and Minority Ethnic colleagues in senior positions, also the first UK Bank committed to double colleagues with disabilities in senior roles by 2025, to reflect the society we serve.

• Sybil Taunton: Sybil is a former U.S. Air Force Veteran and the current Head of Diversity, Equity and Inclusion for the Royal Institution of Chartered Surveyors (RICS), where she is responsible for the development and delivery of the RICS Diversity, Equity and Inclusion strategy for roughly 700 employees and more than 135,000 surveying professionals globally. Commenting on the importance of the festival, Sybil said, “It’s inspiring to see more and more organisations recognising the power of collective and collaborative action when it comes to diversity, equity and inclusion. Together we are so much stronger and can achieve much more meaningful, impactful and lasting change.”

The UnderOne Festival is a premier gathering of thought leaders, innovators, and influencers, focused on advancing diversity, equity, and inclusion in the workplace and beyond. With a theme of “Unity Unleashed: Creating a Global Culture of Inclusivity,” the festival aims to spark meaningful conversations, inspire action, and foster connections worldwide.

“We believe in the power of diverse voices and perspectives to drive positive change and create a more inclusive world,” added Dr Sadiq. “As we celebrate International Women’s Day and honour the achievements of women everywhere, we invite everyone to join us at the UnderOne Festival in July, where we will come together to learn, connect, and inspire each other.”

For further details about UnderOne Festival 2024, please visit www.underonefestival.com.