The ‘millennial’ refers to an individual who was born in the 1980s or 1990s and are now fast approaching adulthood. As a generation, they count for a large portion of the population, and should be a key part of your marketing strategy. Millennials are a generation who appear to put more emphasis on enriching their lives with travel, new experiences and career development as opposed to a more traditional outlook on adulthood that involves marriage and buying a home of their own.
Millennials are also a group of young adults who have grown up alongside the internet; this has resulted in a surge of awareness of social and environmental factors. The age of the internet has allowed us to be more in-the-know than ever.
These young adults expect more from companies, including the capacity to communicate on a more personal level and being able to target individual needs. This could be due to instant gratification and increased connectivity that comes from growing up around the internet and social media platforms.
All of these factors make millennials a tough crowd to attract when it comes to targeting new customers.
Importance of promotional products
Promotional products still hold a valuable place in marketing strategies. The British Promotional Merchandise Association published research from 2014 that showed that 84% of respondents went on to purchase something from the company that supplied them with a promotional product, while 96% admitted that branded promotional products can have a positive effect on brand awareness.
With this savvy generation of adults, it is important that you find the right kind of promotional product that will capture their attention effectively. The advantage is that promotional products already provide something that millennials are looking for; something that creates a connection and has required some thought, but sometimes you might have to go further than that.
Personalise your promotional product
Half the battle when it comes to attracting new customers is anticipating their needs. If you can provide a product that directly targets the needs of a particular group, then they are more likely to encounter some sort of positive experience with your company.
Personalising your giveaways, or providing a service that enables the recipient to create their own customisation is something that is sure to gain the attention of this demographic.
Show you care
The generation of 20-somethings are probably the most likely to care about the state of the environment; having grown up being surrounded by the issue of climate change, a lot of young adults are more interested than older generations and are likely to be more interested in a company that also shows they are concerned about the environment.
Providing a promotional giveaway product that is environmentally friendly or made from sustainable materials is a great way to show that you are a company that cares.
Tap into the tech world
Millennials are a tech-savvy bunch, most likely to have their own blog or website and be in tune with everything going on in the digital world. Combining this with a useful product could be an incredibly effective way to target a younger, fresher set of customers. USB-related products, phone accessories and wearables are all convenient products that any tech-driven individual would use regularly.
If you’re looking for all kinds of promotional products to give to prospective customers or even current clients, look to a professional branding company such as Outstanding Branding for all your merchandise needs, available with personalisation.