Skai Social, a UK-based, social media management/influencer marketing agency, has a unique key within their courses, and one that empowers women in business to take the lead on their own social media channels, and become expert themselves and to help their businesses thrive.
The biggest turn-on, on social media, is: personality! If you’re being authentically ‘YOU’, then you will attract an audience that respects and agrees with you. By showing up as unapologetically, not-perfect, but realistic, relatable, make someone laugh: you will have people addicted and coming back for more. If you’ve nailed your niche, you will have people wanting your opinion on the latest news and topics!
A good example, is when clients who show up on monthly LIVES, and talk on videos about their products. These people are striving, because this is how the industry is shopping and browsing on social media now. The more relatable you are within your expertise, the more chances of a successful customer match for the brand or channel.
The biggest turn-off on social media is: inconsistency. If you are posting once a week and then you disappear for a month this will confuse your audience and simply might make them not see your posts with the new algorithm. Also, if you suddenly change the topic you were once passionate about, but are not currently, this may also result in unfollows because you are no longer connecting with your audience to what they were expecting.
Building a community on social media is extremely important because community involves: people. People bring personalities, reliability and well, human interaction! Clients that demonstrate community well are those working with content creators, working on fun trends and getting involved themselves as a business owner: to connect with their community.
The future is all about COMMUNITY. It is going to be more interactive than ever. We are already finding more and more ways to work remotely, speak online and even host events – online. The community will stay strong online but also, in real life. So before you post again be conscious that something genuine brings communities and people together and keeps them engaged or turned on at all times.