Getting to equal | Accenture

It’s a well-documented fact that women are lagging men in workplace equality.

Accenture logo - workplace equalityDifferent reports have pegged the time to gender parity at as much as 100 years. Now new Accenture research is proving that digital fluency—the extent to which both men and women have embraced digital technologies to become more knowledgeable, connected and effective—is helping to close this gender gap and level the playing field for women in the workplace.

Our Digital Fluency Model examines the impact of digital technologies across women’s entire career lifecycle. We surveyed nearly 5,000 women and men in 31 countries to gauge their familiarity with digital technologies. We found that, while men outscore women in digital fluency across almost all of the 31 countries we studied, that gap is narrowing and digital fluency acts as an accelerant in every stage of a person’s career—a powerful one in education and in the workplace, and an increasingly important one as they advance into the ranks of leadership.

Why is this? Digital fluency is helping today’s workers better manage their time and become more productive. Digital fluency also enables greater work flexibility—an amenity that workers value and companies are now providing. While men and women alike are liberated by the balance that work flexibility affords, women appear to derive greater value from it.

Getting on the right side of the digital fluency gap can change the picture for women—and their countries—in dramatic ways.


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