Breast Cancer Awareness Month is observed every October to increase awareness about breast cancer, promote early detection, raise funds for research and support individuals and families affected by breast cancer.

This guide will help you understand the importance of Breast Cancer Awareness Month and provide you with a variety of ways to get involved.

Understand Breast Cancer:

Promote early detection:

  • Encourage regular breast self-exams for early detection. Teach individuals how to perform self-exams or share resources that explain the process.
  • Advocate for regular clinical breast exams and mammograms, especially for women over 40. Early detection significantly improves survival rates.

Share information:

  • Use social media, blogs and websites to share breast cancer facts, statistics and personal stories.
  • Share resources and contact information for organisations providing breast cancer support.

Wear pink:

  • Show your support by wearing pink clothing or accessories during October. Many organisations sell pink ribbons and merchandise, with proceeds going toward breast cancer research.

Host or attend events:

  • Organise or participate in breast cancer awareness events such as walks, runs and fundraisers.
  • These events help raise funds and create a sense of community for survivors and their families.


  • Volunteer opportunities range from event coordination to providing emotional support for patients.


  • Contribute financially to reputable breast cancer research and support organisations.
  • Donations help fund research for a cure, patient support programs, and educational initiatives.

Educate others:

  • Host workshops or information sessions in your community, workplace or school to educate others about breast cancer and the importance of early detection.
  • Encourage open discussions about the disease to reduce stigma and fear.

Support survivors and patients:

  • Reach out to friends or family members who have been affected by breast cancer. Offer emotional support and assistance.
  • Share stories of breast cancer survivors to inspire hope and strength.

Stay informed:

  • Keep up-to-date with the latest research and developments in breast cancer prevention, treatment and support.
  • Be aware of emerging trends and technologies that can improve early detection and treatment.

Advocate for policy changes:

  • Support policies that improve access to breast cancer screening and treatment.
  • Advocate for healthcare policies that prioritise women’s health.

Maintain a healthy lifestyle:

  • Promote a healthy lifestyle that includes regular exercise, a balanced diet, and limited alcohol consumption to reduce breast cancer risk.

Encourage annual check-ups:

  • Remind friends and family to schedule regular check-ups, including mammograms and clinical breast exams.

Remember men can get breast cancer too:

  • Raise awareness that breast cancer can affect men as well, although it is less common.

Advocate for early detection in your workplace:

  • Encourage employers to provide information about breast cancer awareness and support regular check-ups for their employees.

Breast Cancer Awareness Month is an opportunity for individuals, communities and organisations to come together and positively impact the fight against breast cancer. Your involvement can help save lives, improve outcomes and provide support to those affected by this disease.

Further help and support can be found below.

Breast Cancer Now   |   Breast Cancer UK   |   Cancer Research UK   |    Against Breast Cancer UK

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