For four days, the magnificent Somerset House plays host to Britain’s biggest biannual consumer fashion showcase. Vodafone London Fashion Weekend is your chance to experience first-hand insider knowledge and style advice from London Fashion Week’s most famous British brands. Expect designer shopping, catwalk shows, pop-up shops, hair & beauty and educational panels from leading industry experts.
The British Fashion Council was formed in 1983 out of the Fashion Industry Action Group, an ad hoc group created in 1981 to explore ways of co-ordinating the London fashion exhibition scene. It showcases British designers and develops London’s position as a major player in the international fashion arena. As a result, London Fashion Week ranks alongside New York, Milan and Paris as one of the ‘Big Four’. London Fashion Week (LFW) is one of the highest profile fashion events in the world and one of the ‘big four’ international catwalk influencers. The event is organised by the British Fashion Council (BFC) and funded by a number of sponsors (including principal sponsor Vodafone). LFW puts London and British fashion firmly on the global stage; it is estimated that orders of over £100m are placed during LFW each season – the International Guest Programme alone generates over £50m of orders. Over 5,000 visitors attend: buyers, TV & radio crews, journalists and photographers. Media coverage equals or exceeds most major news and international sporting events.
There are 60 catwalk shows on the official schedule as well as further 45 show off schedule and more than 30 on-schedule presentations and salon shows. The designer showrooms that run alongside the catwalk shows showcase over 120 ready-to-wear and accessories designers each season. LFW visitors have access to many more designers through presentations, multi-brand and individual showrooms. In February 2010 the British Fashion Council launched the digital schedule as a part of London Fashion Week. The digital schedule is the first official Fashion Week schedule of its kind, bringing together live streamed shows, a selection of fashion films and the BFC canon cinema showing a dedicated film programme. In addition to the official and off-schedule events, LFW has become a focus for a broader base of fashion linked activities with international designers, media and other high profile brands choosing to host their own events during the weeks. The BFC co-ordinate an events schedule to help visitors experience London ‘the city’ as well as the showcase of British fashion design talents at LFW.
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London Fashion Weekend – For more information and ticket prices visit http://www.londonfashionweekend.co.uk/