03/07/2018 – Digital DNA: Your online presence and career pathing | A WeAreTheCity Careers Club Event

WeAreTheCity would like to invite you to join them for an evening of learning and networking

Careers Club & WeAreTheCity would like to invite you to join them for an evening of learning and networking: Digital DNA: Your online presence and career pathing with Anna Baird, Start Up Advisor, Former LinkedIn Global Client Executive
Tuesday 3 July 2018 – 5.45pm – 8.45pm at
LinkedIn, 77-91 New Oxford Street, London, WC1A 1DG

Digital DNA is something the current workforce wasn’t lucky enough to get. We weren’t the generations of iPads and Apps at the age of 2 years old and that means we might have to learn a few tips and tricks to really up our digital brand game. But do not fret because even with some minor tweaks, your digital brand can come alive quickly and painlessly. Anna Baird, Former Lead for Professional Services at LinkedIn, knows a thing or two about how to ignite your profile and create a personal touch that get’s you noticed. Anna’s session will explore everything from profile basics to writing long form posts, digital career-pathing research and figuring out your worth as you take on your career journey. Whether you are early in your career, or finding your next role or even considering ways to develop your skills, this session will help you leverage practical takeaways. Anna’s workshop style pushes you to think outside the box and if you wanted to see some feedback from her recent speaking events, just look on her profile, she is keen to walk the talk too.

If you have questions upfront, and want to send some thoughts to Anna ahead of the session, she welcomes your input. Please email us at [email protected] with any pre-event asks or thoughts.

In this session, Anna will give the tools to enhancing your online personal brand. She will deep dive into 5 topics:

1) Aesthetics of a profile
2) Engaging your network
3) Engaging your target audiences
4) Expertise branding
5) Joining your digital presence together


17.45 Registration & pre-networking
18.30 Welcome and Speed Networking with Vanessa Vallely, Managing Director, WeAreTheCity
18.40 Keynote session: Digital DNA: Your online presence and career pathing with Anna Baird, Start Up Advisor, Former LinkedIn Global Client Executive
19.40 Q+A
19.50 Networking and canapés
20.45 Event close

This session is free for Careers Club individuals, corporate members of Careers Club and WATC Rising Star winners.

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About our speaker

Anna Baird is an accomplished digital brand leader drawing on her customer experience consulting and technology background. Former Leader for a portfolio of the largest global Professional Service clients at LinkedIn, Anna’s extended team globally served clients across LinkedIn’s commercial lines of business for talent, sales, marketing and learning. Active in a number of Diversity and Inclusion initiatives, Anna is an advocate for the UN’s HeForShe commitment and championing Executives who lead with diversity of thought.

Gaining traction and notoriety around her startup advisory work, Anna has been featured Alumna for PwC, has sat on panels like the recent YFood Genius Panel, as well as here recent appointment as City Director for WNorth London. Her list of speaking engagements crosses over from her Professional Service client work and into the Non-Profit sector including her recent keynote at the CodeFirstGirlsUK Conference in November 2017. Anna’s mission is to help shape the way people and companies go to market and successfully drive growth and opportunity.

Dedicated Advisor to inploi, Anna guides the team on revenue generation and partnership development opportunities. Involved in startup advisory since arriving in London, Anna continues to apply her knowledge of brand strategy to next wave businesses evolving the way we live and work. She shares her experience in her recent posts Soup for the UK Soul: My Startup Speed-Dating Experience.


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