Barbie honours role models on International Women’s Day

Barbie is honouring inspiring women and role models from across the globe.

In support of International Women’s Day, Barbie has created 17 dolls to represent historical and modern-day role models, including Bindi, Patty Jenkins and Nicola Adams.

Through its Shero program, Barbie honours women who have broken boundaries in their fields and have been an inspiration to the next generation of girls with a one-of-the-kind doll made in their likeness.

View the full list of global honourees here.

Barbie has also introduced their Inspiring Women doll series. These historical dolls come with educational information about the contributions each woman made to society and their respective fields.

The first three dolls in this series are Amelia Earhart, the first female aviator; Frida Kahlo, artist; and Katherine Johnson, pioneer in mathematics.

Barbie has previously honored women, including Ibtihaj Muhammad, Misty Copeland, Ava DuVernay, Eva Chen and Ashley Graham. Through the program, which started in 2015, Sheroes are given the Barbie brand’s highest honor, a one-of-a-kind doll made in their likeness, in celebration of their roles in expanding the possibilities for girls everywhere.

Lisa McKnight, Senior Vice President and General Manager, Barbie, said, “As a brand that inspires the limitless potential in girls, Barbie will be honouring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see.”

“Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”

About the author

Alison is the Digital Content Editor for WeAreTheCity. She has a BA Honours degree in Journalism and History from the University of Portsmouth. She has previously worked in the marketing sector and in a copywriting role. Alison’s other passions and hobbies include writing, blogging and travelling.

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