Article by Denise Duffield-Thomas, Money Mindset Mentor
And it’s no wonder. Our very first interaction with money is being told off for putting a coin into our mouth, as children do.
“Don’t touch that. Money is DIRTY!” is most people’s very first message about money.
That scary experience lives in our collective nervous systems, telling us that money is something to be feared.
We’re shamed for expressing our desires and are usually kept away from the reality of money in our family. Studies even show that girls are given less pocket money than boys (up to a 30% gender gap and less autonomy in spending money.
From an early age, we’re told that money isn’t something we should talk about or ask for.
It’s seen as a faux pas to ask someone about their salary as if we’re asking how much they weigh, and there’s no doubt that there’s a gender imbalance in who is “allowed” to discuss money.
When it comes to a corporate career, women are in a bind – studies show that women are underpaid anyway, but also penalized when it comes to negotiating our salaries.
Many corporations dissuade employees to talk about or share their salary, and often women take the first offer without knowing what other people in the company are earning.
Research by Hannah Riley Bowles of the Harvard Kennedy School found that women who negotiate salary were seen as “less hirable and less likeable” and, in many cases, had offers withdrawn after attempting to negotiate. We can’t win.
If you start your own business, you’re suddenly responsible for setting your own value on your time and expertise, which can send many new entrepreneurs into a tailspin. Forget about automatic annual salary negotiations, everything is down to you, and that’s when money mindset issues come into play.
So many entrepreneurs decide to research their competition and average out their prices, but the problem is, you’re taking on other people’s fears and stories about money.
So what are we supposed to do? How can we break the taboo about money?
Money is an essential tool in our society, and we should be allowed to talk about it as much as we do anything.
Information is power. When we share what we’re earning, we give each other permission to ask for what we’re worth.
When we can benchmark our salaries, we know what to ask for.
Some industries have been taking the initiative on this. For example, in 2018, a group of TV writers anonymously conducted a salary survey to share salaries, benefits and negotiating advice, so new aspiring writers felt empowered to ask for more.
More industries should do this. But unfortunately, companies often dissuade employees from sharing this kind of information because they know that salaries are not equitable.
Many female employees have discovered that less experienced male colleagues are out-earning them even though they underperform on results.
Encourage your workplace to embrace salary transparency or become committed to being an equitable workplace.
Otherwise, talk to other women. Seek out people in similar roles in similar companies and businesses and ask them.
Talking about money shouldn’t be taboo. Money is just money.
Whether you’re in a corporate career or own a business, it’s crucial to examine your own money story and your “deservingness” to earn more.
Working on your money mindset is a constant uncovering of our internal biases.
For example, you might discover that you’re not “allowed” to earn more than your father, partner, or brother, so you’re holding yourself back, completely unconsciously, of course, because of the unspoken gender roles.
You might realise that as the “baby of the family,” you’re not allowed to surpass siblings in success terms.
Maybe you were told you were bad at math at school, so talking about money makes you nervous if you get it wrong.
This mindset work is entirely unconscious, multi-layered, and endlessly fascinating.
If we have an underlying fundamental belief that talking about money is impolite or gauche, then, of course we’re going to feel awkward having a straightforward salary question or set prices for our new business.
Until the world catches up to gender equality, we can do our part in examining our own fears and feelings about money.
So, talk about money with your friends, co-workers, and networks. Talk about money openly with your kids (especially your girls), so they grow up knowing that it’s a perfectly natural thing to talk about!
Money is just money!
Denise Duffield-Thomas is a money mindset coach and author. Her newest book Chill and Prosper, is about how to play the game of business and make things easier and more abundant.
It’s available in paperback, audio, and ebook formats. Get the links and bonuses at www.denisedt.com/prosper
She helps women charge premium prices, release the fear of money and create First Class lives.
Her books Lucky Bitch, Get Rich, Lucky Bitch, and Chill and Prosper give a fresh and funny roadmap to living a life of abundance without burnout.
Her Money Bootcamp has helped over 8,500 students from all around the world.
She’s a lazy introvert, a Hay House author and an unbusy mother of 3. She owns a rose farm and lives by the beach in sunny Australia.
May
19may18:0020:30The Future of Fairness in Leadership and Business | WBS
19/05/2025 18:00 - 20:30(GMT+01:00)
WBS at the Shard
London, SE1 9SG
This is your chance to engage in powerful dialogue and spark meaningful change in your professional sphere. After the panel discussion, network with peers from across industries
After the panel discussion, network with peers from across industries over drinks and canapés, against the vibrant backdrop of London.
This event is held annually in collaboration with our partners We are the City, Women Engineering Society, Forte, City Women Network and 30% Chair; We are delighted to welcome a distinguished line-up of keynote speakers:
Dr Dawn Eubanks – Associate Professor of Behavioural Science & EI and Panel Chair
Rukasana Bhaijee – Global Head of DEI at the Financial Times. A DEI leader with over 13 years of experience across media, technology, professional services, and higher education. Formerly led DEI for Google’s EMEA tech division and consulted at EY, Rukasana brings deep expertise in strategy, race equity, and inclusive culture change.
Geraldine Gallacher – CEO of the Executive Coaching Consultancy, author of Coaching Women: Changing the System, Not the Person, and City Women Network Board member.
Mark Swain – WBS Client Director & Executive Coach, and Fellow of The Learning and Performance Institute. With over 20 years experience in leadership development Mark has developed a framework supporting Women in Strategy.
Ben Evans – New Business Director, AtkinsRéalis, ED&I Advocate and Warwick MBA Alumnus (2013)
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Key Topics Include:
Whether you’re a mid-career professional, an established leader, or an entrepreneur passionate about shaping the future of fairness, this event will leave you inspired and equipped to make a lasting impact.
Free
21may12:0013:00Master the Art of Incredible Interviews | WeAreTheCity & City CV
21/05/2025 12:00 - 13:00(GMT+01:00)
WeAreTheCity & City CV are thrilled to present a
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What you’ll learn:
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23may10:0012:00Online* Pelvic Floor Recovery Workshop FREE | Karen Ellis - Postnatal Recovery Expert
23/05/2025 10:00 - 12:00(GMT+01:00)
With former Midwife, Karen Ellis. *Available on replay. Exactly how to rebuild strength in your pelvic floor after pregnancy. All the information you should have got from
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Free