What one thing do you believe has been a major factor in you achieving success?
I believe the main factor in achieving success is having laser focus, pushing doubt aside and having an unwavering ability to not quit! The winner is not always the best person, it’s the person that works really hard, consistently, for a really long time! A major factor is being dedicated to your ‘why’, being driven and having audacious goals. Seeing every block along the way as an opportunity and remembering in any situation that you either ‘win or learn.’ I think it’s also important to be confident on camera and not afraid of what others will think of you – how you look, how you speak or how they might perceive you.
How do you feel about mentoring? Have you mentored anyone or are you someone’s mentee?
I think mentoring is absolutely fantastic. I’ve never mentored anyone formally although I have had a few people reach out to me who I have mentored informally. They had various businesses from baby products to subscription boxes etc but it definitely is something I would like to do more seriously after some training. Long term, I’d love to become a mentor or coach for other aspiring female entrepreneurs and create an online course whereby I can help others and share what I’ve learnt along the way. I don’t have a mentor myself yet, I just read a lot and listen to a ton of podcasts and audiobooks!
If you could change one thing to accelerate the pace of change for Gender Parity, what would it be?
There’s already been many changes around maternity leave and protections recently but I think this needs to go further. We need to change society’s expectations that women have 9-12 months off, go back to work part-time (or leave paid work altogether) then aren’t as focussed. I dealt with so many patronising, sexist comments and I think we need to stand up and challenge the attitudes when it comes to work and childcare. There’s such a hidden mental loading of everything to do with the house and children that often falls to women. This needs to be completely reassessed and recognised to try and gain some equality.
If you could give one piece of advice to your younger self what would it be?
Sometimes I think I’d rather have studied business, economics or art at university instead of law but actually I believe that everyone has to make their own path and sometimes it’s essential to lead you onto the next time. No time spent learning or experiencing anything has ever been wasted. As a solicitor I learnt so much that’s now relevant day to day – negotiating, drafting contracts, tax and accounting and standing up for myself and being confident. I’d tell my younger self, don’t care what other people think of you. People are much more interested (or worried) about themselves than they are about you. Do what’s in your heart and not what people expect you to do. Speak out when something is wrong and stand up for what you believe in.
What is your next challenge and what are you hoping to achieve in the future?
My next challenge is launching our Christmas stitch-a-long and our final two subscription boxes for 2022. We are also in the process of launching a crafters planner, an advent calendar filled with 24 crafty goodies and to grow our events side of the business (we now have five hosts working remotely). I’m also working really hard to grow www.LoveItStitchIt.com to become the number one place to design, buy and sell cross stitch patterns. We are also working to get our products into large retail stores across the USA.