I’m a native New Yorker but moved to London 16 years ago when my then, Swedish fiancé (now husband) got an opportunity to come start a company here. In New York I was a financial analyst at an investment bank and when I came to London I spent the first 8 years as a management consultant with Accenture before starting The Restory. I’m the oldest of five children, I’m mother to two boys, I’ve recently become a British citizen and I consider myself Swedish by marriage.
I tried. So many times. I’d get so far and then I’d wind up on a different path. I don’t think that’s a bad thing necessarily, especially when you are young, because there is wisdom in those choices. Eventually they add to something cohesive.
We were probably a little too early to market and we just happened to stay alive long enough to catch the sustainability wave at the right time. It was very hard to keep the company funded in the early days. I’ve also learned a lot about leadership along the way. I’m nowhere near the end of that journey.
Personally of course, it’s my family. Professionally it is of course The Restory reaching seven figures. I remember day dreaming about when we would make £10K/month and thinking that was a million miles away. It’s usually at the Christmas party when I see everyone together in one place that I get overwhelmed.
Tenacity and the ability to see the big picture (and not sweat the small stuff too much). I also have a masochistic work ethic and a high pain threshold (emotionally).
If I think I connect with someone and I have something to offer, I will try and provide whatever help I can. At Accenture we had formal mentors, and we had to formally mentee. It’s always mutually beneficial to step outside your own narrow world and try to guide someone else through it effectively. It makes you see things more clearly. However, I always found the organic ones to be the most useful.
To accelerate the pace of change for gender, I would mandate that men take a big slug of paternity leave, similar to the Scandinavian model.
Fake it until you make it. Everyone is faking it anyway and if you fake it long enough it will become true. So just choose that avatar of yourself you want to be and live into it.
Our ambition is to scale The Restory to power the world’s largest fashion brands.
July
24/07/2025 All Day(GMT+00:00)
Heston Hyde Hotel
N Hyde Ln, Hounslow TW5 0EP
International Conference on Leadership Entrepreneurship and Business Management (ICLEBM – 2025) will be held in London,UK during 24th Jul 2025
ICLEBM will provide an excellent international forum for sharing knowledge and a result in International Conference on Leadership Entrepreneurship and Business Management. The aim of the Conference is to provide a platform to the researchers and practitioners from both academia as well as industry to share cutting-edge development in the field.
. The Proceeding will be archived in the Digital Library.
. Each Paper will be assigned a Digital Object Identifier (DOI) from CROSSREF.
. The Proceeding will be submitted to ISI Thomson for review and indexing.
. Proceedings will be published in International Journals with ISSN Numbers.
26julAll DayTessy's Brunches Presents: Engage HER
26/07/2025 All Day(GMT+00:00)
Stanley Stephenson Lounge
Crystal Palace Football Club, Holmesdale Road, London, SE25 6PU
Engage Her – July 26, 2025 Event Summary: Engage Her is a dynamic event focused on fostering meaningful connections and building a supportive
Event Summary: Engage Her is a dynamic event focused on fostering meaningful connections and building a supportive community of women. Through interactive workshops, networking opportunities, and engaging discussions, attendees will have the chance to share experiences, learn from one another, and grow together. This event aims to create a welcoming environment where women can support each other in their personal and professional journeys.
Highlights:
• Engaging workshops and interactive sessions encouraging active participation.
• Networking opportunities to expand personal and professional connections.
• Panel discussions with industry leaders sharing insights and experiences.
• Community-building activities to foster lasting relationships.
Mark your calendars for Engage Her on July 26, 2025, a vibrant event designed to connect and inspire women. Participate in interactive workshops, network with like-minded individuals, and join discussions with industry leaders. Build meaningful relationships and grow within a supportive community. Engage Her is your opportunity to connect, learn, and thrive together. Don’t miss out—register now!
Indulge in a sumptuous spread of delicious treats crafted to tantalize your taste buds.
Tickets are available for £50 and the event is open to all women. Let’s come together and support each other as we navigate the challenges of life. We can’t wait to see you there!
Tessy’s Brunches (www.tessysbrunches) is dedicated to creating a platform where unseen women become visible through networking and mentoring opportunities. Our mission is not only about recognising women but understanding and addressing their unique challenges.
Our aims are rooted in three core principles: Empower, Engage, and Elevate. We seek to empower women by inspiring personal growth and self-discovery. We aim to engage by fostering meaningful connections and building a supportive community. Finally, we strive to elevate by enhancing professional development and personal fulfilment. Through these pillars, we are dedicated to helping women overcome barriers, realize their potential, and achieve both personal and professional success.
#TessysBrunches #WomenPower #CelebrateWomen #InspiringChange #EmpowerHER #EngageHER #ElevateHER